Finn Jobb and agency, Morgenstern, have taken a risk. They’ve tackled the anxiety around AI replacing human expertise and the contagious trend of professionals switching to content creators. Bacon director, …
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Last week, a banner displayed at a top-level football stadium in the Netherlands appeared to contain a simple but striking mistake. Intended as a New Year’s message to supporters of …
The end of SXSW Sydney
January 14, 2026
Following three years of Asia-Pacific expansion, SXSW Sydney has concluded its run. There will not be an SXSW in Sydney this year. The decision is based on a changing global …
You’re in the middle of a game but you’re hungry. Dilemma. Agency, Druid Creative Gaming, and Brazilian food brand, Seara, have come to the rescue. Inspired by Netflix’s latest binge-magnet, Stranger Things, …
BBDO Nordics: Tell the truth. Watch the Göteborg Film Festival free
January 13, 2026
Göteborg Film Festival has a history of standout campaigns. In 2021, during lockdowns when it was forced to go digital, it dared a film fan to try watching in total …
Paper Moose: ROLLIN’ flips the script about young drivers
January 13, 2026
Young drivers never thought about car insurance as friendly until ROLLIN’ launched in 2021, an offshoot of Insurance Australia Group (IAG), one of Australia’s largest general insurers. And to be …
Polestar challenges backward thinking
January 13, 2026
In 2022, Polestar stepped way outside car advertising conventions with a Super Bowl spot that provoked its main electric car rival and stirred all drivers into rethinking what they wanted …
Arnold Worldwide & Norwegian Cruise Line: A very different ad underlines a very different cruise experience
January 13, 2026
Another cruise line campaign. You were expecting a montage of the experiences on offer, yes? Not in this campaign. It’s vastly more interesting, strikingly unexpected and humorously entertaining. It’s by …
It’s Friday: Suntory BOSS coffee colonises summer in AUNZ
January 13, 2026
Coffee has replaced red wine as the “longevity enhancer”, but coffee drinking in Australia tends to be a start-me-up morning drink – served hot and as part of social café …
The newest social video attention magnet is animals doing things that would be improbable or impossible in real life. Peugeot has turned cars into cats. But it didn’t use the …
Melbourne indie agency, SICKDOGWOLFMAN’s, provocative humour rises again in a campaign for its own Australian SPF 50+ brand, SLATHER. Slather burst into Australia’s sunscreen market at the start of 2025 …
TBWA\Melbourne: NAB becomes your all-in-one bank partner for always
January 12, 2026
TBWA\Melbourne has brought all NAB’s marketing together, launching Your Partner for Every Stage under the brand’s More than Money brand promise. It’s the first time that NAB has aligned all …