In June online retailer, Argos, dived into the world of content creation, with a social media series in which celebrities show off Argos products in a fictitious art gallery. The …
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Who's doing what in the world of commercial creativity.
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Budweiser’s Whassup? has joined the hall of fame of ads that keep giving, like Levi’s REIIMAGINE, which the brand has reimagined three times this year. Budweiser’s legacy goes back much further, …
Wieden+Kennedy Sao Paulo: Nike tells a scary story about Brazil’s women football team
August 7, 2025
Nike’s Scary Good stories continue, and if there was still an idea that women were soft on the football field, Wieden+Kennedy Sao Paulo’s, The Legend of Canarinha, dissolves it. Two …
CMMN SNS gives you A.nd.i, for when you don’t want to be caught out at a Coldplay gig (or worse)
August 7, 2025
Feeling like the world and the industry don't make much sense anymore? You’re not alone. That’s why CMMN SNS Collective is sharing an uncommon drop. A.nd.i is your chief excusecutive officer, …
With ongoing global trade tensions and post-tariff market instability making headlines, McDonald’s Bahrain has launched a tongue-in-cheek campaign that puts a flavourful twist on financial advice, encouraging consumers to Buy …
When INVNT won the competitive pitch for the AFC Women’s Asian Cup Australia 2026, it was given the job of producing a culturally resonant, globally relevant experience that would captivate …
It has been a long time coming but painfully thin models in fashion ads are beginning to receive more than social media comments (for and against, to be fair) - …
TBWA\Chiat\Day LA & Levi’s: Beyoncé rides off into the sunset (but first some arse close-ups)
August 6, 2025
Levi’s says goodbye to the power of Beyoncé. With the fourth chapter of its REIIMAGINE campaign by TBWA\Chiat\Day LA in partnership with Parkwood Entertainment, her job of reigniting Levi’s cred …
Yorkshire Tea is taking its mission to champion “proper” tea global. And the next stop is Australia. But there’s just one small problem – In Aus, “proper” doesn’t mean what …
Subtle. Chilling. Memorable. The Newtons Laboratory makes sure that Greeks enjoying summer think of Paradise Beach in a new way. You see, Paradise also means Heaven in Greek. And Agios Petros …
Football unites people. And the world needs as much of that as it can get. Research reveals 95% of fans believe football unites and builds community bonds, with 75% preferring …
Love is in the air. The obsession for romance and soft porn for women has been given a boost, in part by the need for escapism in a world that’s …