e.l.f.’s new commercial is a mock legal case against overprices beauty products. Strangely, cleverly – and/or a distraction – the campaign coincides with the brand raising its prices by US$1 …
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Thinkerbell: Cedric Dubler runs the City to Surf marathon in GWM’s Plug-in Hybrid Electric Pants
August 12, 2025
The City to Surf marathon was run on the weekend in Sydney. The usual furry animals and superheroes ran in the wake of the world’s serious runners but event sponsor, …
Grindr shifts from where the gays are to where culture is
August 12, 2025
In a world where queer voices are increasingly censored and marginalised across platforms, Grindr has created an unapologetically safe space where the community can be themselves, be heard, and be …
4creative & Channel 4: 400 school children create an epic promo campaign for Educating Yorkshire
August 12, 2025
There have been some big ideas and huge production promos by broadcasters in the last twelve months. This campaign, created by 4creative and directed by Blink Productions director, Dougal Wilson, …
DEPT®: Australian Red Cross Lifeblood gives middle children the chance to be the favourite
August 12, 2025
A very creative twist makes Australians pay attention to the need for blood donors even after being exposed to so many traditional awareness campaigns. A Moment for the Middle Child, created …
MAD STARS speaker sessions harness advertising’s power cell
August 12, 2025
The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advertising to shape the world. [Special Session] Conversation with Executive Jury will …
Titus Upputuru: How a cold-blooded murder & a prostitutes’s secret life made advertising work
August 12, 2025
“Advertising is no longer confined to being a transactional message delivery system. The best brand communications today operate like short films, built with arcs, characters, tension, and release — all …
Thinkerbell & Menulog: Bliss n Eso pump up Did Somebody Say – and Aussie food legends
August 11, 2025
Aussie hip hop legends, Bliss n Eso, give Did Somebody Say…a bounce-iful refresh. In a custom-made track celebrating Australia’s diverse food culture. The new Menulog work by Thinkerbell, What’s Good in …
BMF: Westpac steps in to help Aussies reach financial goals
August 11, 2025
Australians say that good banks should help them with to achieve their financial goals. Eight in ten Aussies want this help. BMF and Westpac have responded with a new brand …
McDonald’s is known for its heart-hugging family commercials. Who could forget the dad doing round after round of a late night drive-thru and the McDonald’s staff who understand he needs …
The yellow cub emoji. Why does it exist? How would you use it? MullenLowe and Knorr Philippines have made it meaningful - and useful - in a campaign launched around World …
Wellness therapy is in overdrive in social media. The range of wellness solutions, from crystal-infused water to Himalayan salt lamps, is staggering – and sometimes hilarious. Chariot Agency and Nando’s …