McDonald’s Canada is adding some glam (and music cred) to its fast food formula with help from Shania Twain (who did once work at a McDonald’s in Toronto) and directing …
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Grey Thailand and Mum Films’ work continues for the Thai Health Promotion Foundation’s 2025 anti e-cigarette initiative, Good Looking Doesn’t Mean Harmless. After launching a series of 30-second spots that unmasked …
DDB Sydney has had a long relationship with McDonald’s Australia. 54 years is far longer than most client-agency partnerships. But it is coming to an end. DDB Sydney will lose the …
Dude London: PUMA turns London’s Tower Bridge into a giant goal
August 14, 2025
The most famous goals in the Premier League - Agüero’s last minute title-winning finish, Oliver Giroud’s scorpion kick - have been scored in a conventional net. They have now been …
AKQA Brussels: Re-born to be Alive turns losing a life in games into saving lives in reality
August 14, 2025
On August 13, International Day of Organ Donation in Belgium, one of gaming’s most common moments, losing a life, was turned into a reminder that in the real world, you …
“You are bigger than your biggest worry.” It’s an encouraging message for all, especially those with the weight of the world on their shoulders. The message, created by herbal remedy brand, …
Yes, Thinkbell has succumbed to the lure of the very much tried long, winding road trope but the agency has used to make the GWM Haval H7 the hero of …
Four of the creative industry’s most accomplished talent have joined forces to launch Princess - A Creative Company. Creative partners, Beth O’Brien, Sam Dickson and Cameron Bell, have teamed up …
Saatchi & Saatchi NZ: New Zealand becomes one big Toyota ad
August 13, 2025
No tired car tropes. Saatchi & Saatchi NZ has built a fun Toyota campaign on a curious piece of information instead - one in four vehicles on New Zealand roads …
Travel advertising should be so much fun. Because that’s the holiday lure. On the Beach and Quiet Storm understood that. TV personality, Paddy McGuinness’s relatable charm and wit and a …
It’s Friday: A new appeal for Laissez-Faire
August 13, 2025
Laissez-Faire has appointed Friday to strategically reposition the brand and launch a comprehensive logo, visual identity and website experience. Catering and events company, Laissez-Faire, creates exceptional and memorable culinary experiences using …
Most people have been fed dozens of ads about dealing with stress. The traditional before-and-after scenario of pharma and wellness advertising is ignorably familiar. Still, 87% of workers in the …