By now, everyone in Greece understands the sunscreen message. The importance of wearing basic protective gear on a motorcycle? Less well grasped. The Newtons Laboratory took a protective behaviour Greeks have …
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Perfume advertising is not often creatively adventurous. The executions might be wild, but the idea – or non-idea - tends to remain consistent. CJ WORX gave Thai fragrance brand, Journal, …
The Newtons Laboratory makes fun of itself (and you)
July 12, 2025
What’s the one thing agencies absolutely nail better than anything else in advertising? Complaining. “And boy, do we do it like pros,’ Greek agency, The Newtons Laboratory, noted. “We complain about deadlines, …
Rethink: Become the first fake artist signed to fake label, Coors Light Records, for cool perks
July 12, 2025
Coors Light has launched a record label. It’s called Coors Light Records and its completely fake. The idea by Rethink Toronto, supports the brand’s sponsorship of the OSHEAGA Music & …
A little bit of social shame housed in perfectly poised humour. Leo UK and Škoda UK briung outdated and misconceived stereotypes of electric car drivers out from the shadows of gossip …
Luna, Manny and Jax, the founders of Supercell's monster-hunting startup mo.co universe, are recruiting. The wild campaign features exploding miniature cities, cel-animated fists through portals, real martial arts choreography, and …
The expected campaign from Bob’s Discount Furniture would lean into price and show highlights from its range. It would be a retail campaign, entertainment content zero. Agency, Gale, had another …
To outsiders, running marathons inspires awe. Remarkable feats of endurance rewarded with personal bests and medals. Anomaly and HOKA present something else. A campaign that shows the inside of marathons, …
Patrick Mahomes is cool. He has the kind of fan base that makes beer brands very happy. But advertising’s wings are clipped when it comes to NFL endorsements US advertising. …
Kid: Buffering makes the tragedy of Alzheimer’s palpable
July 10, 2025
Buffering erases the faces of Alzheimer’s loved ones in the campaign by Stockholm agency, Kid, for The Alzheimer's Foundation (Alzheimerfonden). It’s a striking metaphor for memory loss, the tragic symptom …
Wieden + Kennedy Sydney: Breakfast rules at Macca’s
July 10, 2025
Breakfast rules at McDonald’s Australia. Wieden+Kennedy Sydney’s second campaign for the fast food chain work is grounded in a relatable fan truth, “I only go to McDonald’s for the breakfast”, …
American Haiku & New Balance: Rosalia reinvents how a brand ambassador works for a brand
July 10, 2025
Grey Days, Brooklyn agency, American Haiku’s first work for New Balance a year ago transformed the classic history commercial into a fascinating montage of stylised (and very stylish) clips. The …