TMRW has begun a healthcare revolution. What it calls Punk healthcare. And Today The Brave is highlighting its difference to its Australian audience. CEO and co-founder, Mark Britt (former iflix CEO), …
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Who's doing what in the world of commercial creativity.
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72andSunny Amsterdam wins Disaronno
July 10, 2025
72andSunny Amsterdam has won the competitive pitch to lead global brand-building efforts for Disaronno, one of the world's largest liqueur brands. Disaronno has seen a surge in popularity in recent years. …
Forsman & Bodenfors Ireland & RSA strip the complexity of drink driving to a ghastly metaphor
July 9, 2025
The drink driving message is a tough one to get through young minds and in Ireland, society’s attitude towards it is worsening. There is a a rise in the social …
There’s a Fried Chicken Day. Who knew? Thais do now. KFC has made this year’s Fried Chicken Day a madcap event with the offer, Release a Chicken, Get Free Chicken, …
Just as the world becomes more accepting it pings backwards. DEI initiatives are being disassembled in the corporate world and anti- LGBTQIA+ is creeping into society and the media. Corporations …
Johannes Leonardo & adidas Originals: Samuel L. Jackson underlines the Superstar’s enduring culture cred
July 8, 2025
Strikingly stylish, beautifully minimalistic, elegantly black & white. And that’s just the visual splendour of adidas Originals’ new campaign by Johannes Leonardo for the Superstar sneaker. Samuel L. Jackson stars in …
BETC: Canal+ tests the limits of AI creativity
July 8, 2025
In BETC’s brand campaign for Canal+, the agency equipped an AI with a camera and asked it to watch Canal+ for four weeks then asks it what it learned. “I’ve …
The rough and tumble is leaking from 4x4s. Wonderhood Studios is helping INEOS to show that its cars still have the grit they're supposed to. In April, Wonderhood Studios and British …
Part celebration, part education, part recruitment campaign, Inspiration is a moving experience - literally. Forget dusty, hushed museums and glass cabinets. Imagine boarding a train and stepping into the past …
Ivan Dorn & Andzej Gavriss: A music video film about resilience, made because of resilience
July 7, 2025
There are an estimated 123.2 million forcibly displaced people globally, according to the UN refugee authority, UNHCR. Ukrainian musician, Ivan Dorn, and Latvian director, Andzej Gavriss have experienced displacement themselves. The …
M&C Saatchi and Commbank are injecting into Australia something that people have lost in recent years – optimism. The campaign, Doubt Never Did, is an exuberant celebration of positive thinking, …
New Zealand’s Cardrona Alpine Resort and Treble Cone hit Bondi Beach last week, inviting surfers to trade the sand for snow in a one-morning-only Board Swap - the first piece …