Who's doing what in the world of commercial creativity.
QSR advertising has traditionally focused on speed, price, and promotion. That doesn’t really bring out the impactful role they play in everyday summer lifestyles. Nor does it build emotional connection. QuikTrip’s new creative and media agency …
Wieden+Kennedy Tokyo isn’t just embedding brands in culture it is cultivating culture with a series of events called The WEEKEND. The fourth edition, VHS Club, will be held on June 12. The WEEKEND is built …
Men are mentioned four times (81%) more often than women (19%) in UK Key Stage 3 history textbooks. Furthermore, 64% of people in a Censuswide study last month believe the omission of women’s accomplishments has …
Charity advertising has to work especially hard, not necessarily to be noticed but to be meaningful to people who often feel that the cause is far away from their own lives. The Newton’s Laboratory has …
In Spain, more than 30,000 cats enter shelters each year but only about 40–45% are adopted. Purina collaborated with behavioural scientist, Richard Shotton, to find out why some cats are consistently overlooked. The answer lies …
Nike’s “universe of football” continues in advance of the World Cup, with a rallying cry for young players everywhere to ditch the playbook and embrace attacking, creative, instinctive and joyful football. Rip The Script advocates …
While mergers and acquisitions swirl around it, Amsterdam creative agency, Dawn, has become an indie again. The agency bought back its independence from Belgian private equity-owned agency group, Springbok, following a management buyout led by …
Beta Collective has brought together two Brazilian legends,Guaraná Antarctica, Brazil’s famous soft drink, and Ronaldinho Gaúcho, two-time FIFA World Player of the Year (2004 & 2005), in a campaign that was always destined to go …
There’s a reason some ideas stick. It’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart - a hint of Valencia orange …
India’s Mother Dairy, one of India’s leading dairy brands, has created India’s first naturally biodegradable milk pouch in soil. World Environment day was the perfect time to show it to the world and Ogilvy India …
TBWA\Media Arts Lab’s wit enlivens this year’s global privacy campaign for Apple, continuing the brand’s more than seven-year effort to raise awareness around the value of keeping user data secure and reinforce its longstanding belief …
Lifelong Crush’s campaign for Canadian tool brand, Lee Valley, goes far beyond the usual hardware advertising. It contains a thought-provoking, and important, message about life. In fact, the new anthemic platform, Tools for Life, shines …