A vet bill and a swing set. A dodgy wall socket and a beer fridge. Needs and wants have a habit of arriving at the same time.
 
Droga5 ANZ, part of Accenture Song, has made digital financial services provider, Zip, the hero of this dilemma, and given a name to a dilemma every Australian knows: needwant – when you have to purchase something you need and something you want simultaneously.
 
The campaign shows how Zip’s flexible payment options can help customers manage purchases over time, with greater choice and control.
 
The work was directed by Torstein Bjørklund of Good Oil, fusing quirky humour with precise, straightforward storytelling. The two-film campaign follows Mel, whose cat needs surgery while her kids want a swing set for summer. And Declan, who needs to fix a dodgy wall socket in his garage while he wants a new beer fridge.

Stills are directed and shot by Sarah Adamson of Photoplay.
 
The work will run across broadcast video on demand, online video, radio, search, display, social, and owned channels.
 
The needwant campaign kicks off the company’s new Australian brand platform, It Pays to Zip.


Becky Cook, chief customer and revenue officer ANZ at Zip, stated, “Needwant captures a very Australian truth – life rarely presents needs and wants neatly, one at a time. Our new campaign brings this to life in a way that’s human, relatable and memorable, showing how Zip gives customers the trust and flexibility to manage their spending across everyday moments and bigger purchases with greater choice, confidence and control.”

Barbara Humphries, co-chief creative officer, Droga5 ANZ, added, “Zip’s flexible options and customer-first approach gave us a fresh way to tell a broader story about the breadth of its offering. With wit and smarts this campaign gives customers a whole new vocabulary for balancing the necessary with the discretionary.”

Credits:

Client: Zip

Chief Customer & Revenue Officer, ANZ: Becky Cook
Senior Director, Customer Insights & Brand Strategy: Sonny Sethi
Senior Marketing Manager, Brand: Krista Castelo
Senior Manager, Creative Team (Creative Lead): Brendan Winter
Senior Creative Specialist: Luke Breadon
Senior Digital Design Specialists: Patrick Andersson & Wayne Chesters
Director, Product Design & UX Research: Tommy Mayes

Creative Agency: Droga5 ANZ, part of Accenture Song 

ANZ Marketing Practice Lead, CEO of Droga5 ANZ: Matt Michael
 

Chief Creative Officers: Barbara Humphries & Damon Stapleton 

Creative Directors: Lennie Galloway, Thomas Gledhill & Sam Chappell

Senior Copywriter: Lewis Clark 

Senior Art Director: Loz Maneschi

Head of Production: Penny Brown
Senior Producer: Katie Wellbelove
Principal Director: Kezia Quinn
Group Business Director: Patrick Lynch
Senior Business Managers: Isaac Montebello & Indivar Kumar

Production Company: Good Oil

Director: Torstein Bjørklund

Executive Producer: Simon Thomas
Producer: Catherine Warner
DOP: Aaron McLisky
Production Design: Imogen Walsh
Casting: Peta Einberg

Post Production: ARC
Editor: Harrison Car
Sound Post Production: Sonar

Production Company Stills: Photoplay Photography
Photographer: Sarah Adamson
Senior Producer: Amanda Moore
Retouching: Alex Reznick



Media Agency: Accenture Song Media