Who's doing what in the world of commercial creativity.
Cathay wants travellers across Southeast Asia and Oceania to know that Hong Kong is The Most Fun Per km². While seemingly small, you can find in a single square kilometre …
Everyone assumes rage quitting is bad for business. Clash Royale just proved the opposite, and built a global campaign on it, created by Uncommon Stockholm. After a Clash Royale study showed …
Here’s an advertising brief you don’t get very often – help an 18-year-old deaf racing driver find new sponsors. Caleb McDuff was diagnosed as profoundly deaf in early childhood. At …
Luxury brands tout exclusivity as a drawcard. That’s especially obvious in nightclub culture with its “velvet rope” mentality. Espolòn Tequila is bucking that tradition of elitism, challenging societal gatekeeping and …
18% of people use their pet’s name as a password. Why would you be that obvious? Through its platform, loto.ni, Loto, Nicaragua's most popular lottery brand, manages a user base that, …
In 2025, Leo UK and McDonald’s noted that a trip to McDonald’s is often life’s best detour. The campaign, Side Missions, transformed everyday visits, such grabbing a Big Mac on …
In Singapore, year 6 students are preparing for the final primary school exams that will determine the options for their future schooling. The pressure on very many of them is …
In Japan, using a Mac at a cafe was once seen as showing off, known locally as "Doya”. The phrase, "Doya-ing a Mac", started as a playful stereotype. But Mac …
O-oh. Dan Does Footy’s Kayo SPORTS made account details visible during viral forfeit content with Collingwood star, Nick Daicos. And footy fans spotted it. They tried the code and found it worked …
Maynards’ Set the Juice Loose campaign for wine gums and jelly babies began in the UK in 1993, with a TVC featuring a dancing Scotsman. It was allowed to rest …
Fanta isn’t a new, now, wow soft drink option. It’s old school and unadorned by energy, vitamin, or natural credentials. But, it intends to own Halloween with original entertainment. Last …
Wanting safety for a child is the most deeply human feeling. That child may be eight months old or eighteen. This incredibly powerful need is the foundation of McCann New …