Who's doing what in the world of commercial creativity.
According to the internet, 2026 is the new 2016…and Chipotle is listening. With the help of Day One Agency, Chipotle brought back its cult-favourite Tatted Like a Chipotle Bag Friday the 13th promotion and tapped into one of the …
The packages you receive contain more than just the products you’ve bought. They also contain your data. And people simply throw them away. On Consumer Day, March 15, in Brazil, Gut São Paulo agency and …
Anomaly shows that Gen Z fashion can step outside same-same and into something quite remarkably interesting. Puma’s H-Street brand has become a ‘real” suburb, and New Zealand-South Korean pop star of the moment, Rosé, has …
In Belgium, women earn 20% less than their male counterparts in all areas of the job market, except for one - prison. Female inmates in Belgium prisons receive fixed pay for their jobs and the …
GymNation has produced some extraordinary stunts. The world’s first (and most likely only ever) hot air balloon gym class. An escape to Dubai for Londoners to escape phone theft. Shipping in 1,000 kgs of ice …
Indie brand partnerships agency, Miai+, is opening its first US office with former Xbox global brand marketing general manager, Taylor Smith, as vice president and managing Director, US. Founded in the UK, Miai’s partnership expertise was …
M&S is taking its Love That concept to the next level with a playful reimagining of a traditional celebrity partnership. It has appointed Gillian Anderson as its first Chief Compliments Officer. In the newly created …
Baby blowouts, a parents’ first test of unconditional love, and a relentless source of parental anxiety. There will be more of both, but this is the one Huggies Little Snugglers was born to solve. And …
Bullying is insidious. It’s an elusive monster that is far too prevalent with a dreadful potential to be lethal. Axa and Publics Group Belgium have stepped up to the plate with a remarkable effort to …
Guinness Foreign Extra Stout is called extra because it was originally brewed with extra hops and a higher gravity than Guinness Draught to help preserve the beer during long sea voyages. In the same spirit, …
BMW redefines success in a new campaign featuring tennis star and brand ambassador Carlos Alcaraz. It’s not gritted teeth and “chasing perfection until it breaks you”. It’s “letting go, having fun and controlling the chaos.” …
KitKat = a break. A lot of brilliant work has gone into make that incontrovertible. That (together with the brand’s signature humour) has enabled Canadian agency, Courage, to use KitKat to replace the symbol for …