A core code of cowboy culture is spurs aren’t given, they’re earned. In cowboy culture, spurs aren't handed out lightly; they're earned over time. Coors Banquet has been shaped by its Western heritage, long associated …
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Who's doing what in the world of commercial creativity.
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WiredCo. wins Honda for social & content
May 7, 2026
WiredCo. has won the compewtitve pitch to become social and content agency for Honda Australia. WiredCo. will be integrated into Honda’s agency village leading social and content strategy across its portfolio, including cars, motorcycles, power equipment and marine. The appointment comes …
Leo Hong Kong: Cathay highlights its 80th with a mother-daughter story about distance & closeness
May 6, 2026
Cathay is celebrating its 80th birthday with a short film created by Leo Hong Kong and directed by legendary Hong Kong director David Tsui. The global film, The Journey Home, is inspired by the stories …
Woolworths looks for a new lead creative agency
May 6, 2026
Woolworths has begun a formal pitch for a new lead creative agency accounts in Australia and New Zealand. M+C Saatchi is the current incumbent, having held the business since 2017 and will not be re-pitching. Woolworths …
Worth Your While: Aalborg Håndbold turns its jersey into fundraisers for the UN World Food Programme
May 6, 2026
In Denmark, handball is more than a sport - it's ingrained into culture. Widely played in schools, followed fanatically on TV and celebrated on the world stage, it's a game where the names emblazoned on …
Brad Stevens, formerly of APAC ECD at DEPT, group CD at Enigma and design director at M+C Saatchi’s RE, has launched Never. Always., a new kind of agency with an anti-agency model. Never. Always., is …
Fashion advertising gets another twist by Mother. With stories that are understandable and an inbuilt sense of fun. Marks & Spencer follows its Spring Love campaign, that encouraged Brits to be happy by making compliments …
No Lay’s, No Game was a crowd-pleasing ad idea by agency, Slap Global, in real life and social. Perhaps the ultimate crowd-pleasing ad idea. It began as a live, in-stadium stunt during the 2023–2024 UEFA …
Razorfish & makemepulse: McDonald’s France entices fans to a free fall through the world of the Fry Friends
May 6, 2026
In February, McDonald’s France put grimace in a snowmobile to collect blueberries. The game by Razorfish & makemepulse was wildly successful for McDonald’s and its McDo+ app. Now the partners are amplifying their gaming strategy with …
Reality series are an apparently irresistible part of culture. They attract audiences whether they run on TV (where they are the fastest-growing TV format globally) or socials and no one seems to mind if they’re …
Uncommon Creative Studio & Airwallex: An unignorable ode to seeing opportunity everywhere
May 5, 2026
“Make those ideas happen” is a rousing endline. It’s the end of a rousing film called SPARKS by Uncommon Creative Studio for global financial tech company, Airwallex. An ode to ingenuity, SPARKS celebrates the irrational, …
The Newtons Laboratory: There’s one ungrantable wish (unless you have a Piraeus Bank Visa card)
May 5, 2026
You conjure up a magic genie. He has to grant you three wishes. You ask for a sports car. Get one. A house by the sea. Yours. But your final wish is for tickets to …