Who's doing what in the world of commercial creativity.
Air France is moving upmarket again. The upwards shift began five years ago with the new brand identity and signature, Elegance is a journey. Now the airline has taken itself into luxury advertising territory with …
What can you say about another film festival? Ogilvy Canada says that the Canadian Film Fest (CCF) is an exhilarating not-to-be-missed experience by showing how eyes respond to Canadian films. The campaign, Eyeballs Up, aims to …
Combining music and fashion is not exactly an original thought but Gap is making the most of combining the two top cultural interests of its market, beginning with a choreographed music video featuring Troye Sivan …
ABC News is trusted. That’s high praise these days. Leo Australia has built on Australia’s belief that it is committed to impactful, high-quality journalism, with a campaign imperative - Keep Asking, a statement about ABC …
KFC Thailand has finally reached all 77 provinces by opening its latest branch in Mae Hong Son, a name that instantly triggers Thai senses. It is a route famous for 1,864 curves that come with …
Functional soft drinks have taken over a category that used to only be about sugar and artificial colours. IRN-BRU was a standout with its Made in Scotland from Girders strapline that suggested it was something …
Today’s marketers are tired of doing more with less. The average rollout schedule can have over 500 assets which distracts budget from value creating functions like strategy, concept and master asset creation. So Plus Also Studios …
Behind International Women's Rights Day, the day that notes the value of women, a stark reality remains for millions of women and girls around the world. These rights are still fragile, challenged, or even non-existent. …
Each Australian postcode represents a distinct community, with its own culture, character and quirks. But whether you’re the one of the two residents of Cooladdi (4479) or the 70,000 in Point Cook (3030), every single …
The 2026 Formula 1 Australian Grand Prix is a once-a-year carpe diem moment for car brands. This year, experiential agency, Team Event, gave Audi Australia the spotlight, delivering on site programs across Melbourne’s Albert Park …
Mother’s Day ad schmaltz is so yesterday. Gooey sentiment is out, reality is in – especially when it’s delivered with humour. Saatchi & Saatchi and John Lewis are giving Mother’s Day advertising an enchanting does …
New creative studio 3 Chillies has launched in the UK to challenge the industry's growing creative timidity. Its message to marketers - uou’re hot, or you’re not. Behind 3 Chillies are former D&AD president and global …