American comedian, Bert Kreischer, aka The Machine, is known for his wild adventures and never wearing never being seen with his chest covered. Mirimar and Mando deodorant removed the rest of his clothes, replaced it with Mando deodorant, and asked people to sniff his bits.
Yes, sniff his bits while they filmed it.
Mirimar’s response to the campaign (on LinkedIn), is possibly equal to your own. “Still stunned that something this silly looks this incredible. Special thanks to Rich Downie at Fox Den for seeing the vision and going all the way with us in our new work with our partners at Mando and Mammoth Brands.”
The reasoning behind the idea is obvious. Every deodorant brand promises you’ll smell good. Mando kills the “bad smell” bacteria and wanted people to know that it does what the others promise.
The set-up was real. People turned up following a cryptic invitation and were filmed doing the unimaginably absurd in black & white and 35 mm.
Leave A Reply