Four Audi e-tron cars have developed wicked personalities, evading security in a coordinated mission to get onto the Silverstone racetrack. BBH London’s 90-seconds of suspense and mischief draws attention to Audi features and separates the e-tron away from the category norms back to Audi’s core sporting DNA. The commercial draws playfully on Audi’s decades of motorsport engineering to show how technologies born in the thrilling, high-octane world of motorsport, including instant acceleration, quattro precision handling and intelligent braking, have been tamed for the road. 

After Dark was shot at the legendary Silverstone Grand Prix Circuit, where Audi is the official car partner, and was directed by Elliott Power via Love Song.

Rather than driving like ordinary cars, they move with purpose and instinct, each expressing its own personality through choreography inspired by its unique strengths. They evade the security guard and dog as well as skilfully avoiding the mechanic at work. 

Tony Moore, head of marketing at Audi UK, stated, “The Audi e-tron range combines advanced electric performance with the engineering heritage and innovation Audi is celebrated for. Vorsprung durch Technik has always been about using the craft of design and engineering to move people, and today that philosophy is embodied in our electric vehicles. This campaign captures that beautifully, showing that our e-tron range is every bit as exhilarating, capable and innovative.” 

To underline Audi’s heritage in the motorsport space, the film also features a cameo appearance by the Audi R18 e-tron quattro, a hybrid model, that won the 24 Hours of Le Mans three years running from 2012 to 2014, a clear reminder of how far back Audi has been innovating in the EV space.

The 90-second hero film will launch in the UK during the first ad break of the opening match of the 26/27 Premier League, when Arsenal play Coventry City. It’s supported by TV, cinema, video-on-demand, social and digital activity. Individual films and cut-downs will highlight the distinct character of each e-tron model. The campaign will run throughout 2026 and 2027.

Credits 
Client: Audi UK 
Head of Marketing: Tony Moore 
Head of Brand & Performance Marketing: Kristy Venables 
Brand Marketing Manager: Laura Brennan 
Performance Marketing Manager: Ed Courtenay 
Brand Communications Manager: Lauren King 

Advertising Agency: BBH London 
Global Chief Creative Officer: Alex Grieve 
Chief Creative Officer, London & Dublin: Felipe Serradourada Guimarães 
Creative Director: Uche Ezugwu 
Associate Creative Director: Charlie Pendarves 
Creative: George Robb 
Designers: Rebeka Fodor and James Bush 
Chief Strategy Officer: Will Lion 
Strategy Director: Will Hawkins 
Senior Strategist: Christina Shutti 
Client Managing Director: Bobbie Gannon 
Business Lead: Philip Mattinson 
Account Director: Georgia Rayner 
Account Manager: Katie Headley 
Agency Film Producers: David Lynch, Georgina Kent & Rory Reames 

Media Agency: PHD  
Production Company: Love Song
Director: Elliot Power 
Managing Director UK: Shirley O’Connor 
Producer: Ellie Fry 
Production Manager: Harriet Staples 
1st Assistant Director: Chris Mears 
DOP: Harry Wheeler 
2nd Unit Director (no prep): Ruda Santos 
2nd Unit DOP: Ilya Maksymenk 
Production Designer: Arthur De Borman 

Editing: Marsheen 
Editor: Dave Davis 
Edit Producers: Harriet Cawley and Pia Ebrill 
Post-production Company: Stray 
Creative Director: Carl Norton 
2D Lead: Giacomo Verri 
Executive Producer: Clare Melia 
VFX Producer: Jack Williams 
Grade: Electric Theatre Collective 
Colourist: Jason Wallis 
Colour Producer: Alex Carswell 
Audio Post-production: String and Tins 
Sound Design and Mix: Will Cohen & Kaspar Broyd 
Car Location Record: Kaspar Broyd & Adam Hare 
Audio Producers: Claire Toms & Eimear Ní Ghuaire