Cadbury’s Made to Share has found another way to woo and win hearts. VCCP’s next chapter builds on the campaign, that has already won multiple awards with series of limited edition chocolate bars honouring those …
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The campaign that keeps on giving sheer delight to the audiences – and Uber Eats – has extended again. Special US adds Sesame Street’s Bert and Ernie – and bees; a hot male dog – …
TruthWorks: “If this is what a ‘fundable’ founding team looks like, consider your boxes ticked”
March 6, 2026
With International Women’s Day on the horizon, the founders of HR-tech platform TruthWorks , have recreated one of tech’s most recognisable images - the start-up funding announcement photo. You know the one. Founders in black T-shirts. Confident …
72andSunny is making Cadillac’s entrance to Australia known with a campaign that makes use of its famous origin period, the 1950s, to spark an immediate connection, and its all-electric range to trigger appeal. The campaign film, …
Orocan makes iceboxes for small businesses, many of whom still rely on styrofoam boxes. It has just launched an icebox on wheels adding mobility to the durability advantage of its products. Gigil has built an absurdly …
Filmmakers, Jay Topping and Digby Hogan, have turned creative ideas into awarded work in large production studios and their own production studios in Australia for fifteen years each, after meeting at Cutting Edge early in …
Effie UK: Is it worth being a brand that does good?
March 5, 2026
Effie’s Dynamic Effectiveness series with Ipsos has a comment about cause campaign backlash. Don’t let it strip your courage. Causes and Effectiveness: What Marketers Need to Know About Aligning with Values, from Effie UK and …
LOLA Madrid and AXE are infusing the brand's first FIFA World Cup sponsorship with its signature humour. It’s not boy gets the girl humour, it’s football fan gets the spotlight humour. The campaign focuses on …
Toyota has attached itself to Simon Cowell’s latest venture. In 2025, Netflix ran a six-episode documentary, Simon Cowell: The Next Act, around Cowell’s do-or-die (for his career, he said) undertaking, to create Britain’s new boy …
Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. Droga5 ANZ has infused that fact of life with a lot …
Marcel: Visa peppered social media with fake AI-created images (500,000 people clicked on them)
March 4, 2026
Seeing is believing? Not anymore. That’s bad news for online safety. AI has become fraudsters' favourite tool, costing people millions of dollars collectively throughout the world. Visa and its agency, Marcel, created The Feathered Lamb, …
Think getting into a Chupa Chups is hard? You're in a cohort of many. The struggle to get into that stubborn wrapper has become an infamous challenge. Now Chupa Chups is putting a playful spin on …