18% of people use their pet’s name as a password. Why would you be that obvious? Through its platform, loto.ni, Loto, Nicaragua’s most popular lottery brand, manages a user base that, like any online community, is exposed to cybersecurity risks.
The brand and its agency, Publicidad Comercial MullenLowe, picked up on a running joke keeps making the rounds on social media – pets feeling the weight of being the whole family’s password. So they turned a real vulnerability among Loto’s online players into the challenge of talking about digital security in a non-conventional way.
Loto pet passwordsPC MullenLowe Loto pet passwordsPublicidad Comercial MullenLowe Loto pet passwords
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