Who's doing what in the world of commercial creativity.
For many Aussies, tackling youth homelessness and complex disadvantage can seem like an insurmountable challenge. As a result, it’s easy to disengage with the issue, blame poor parenting or the young people themselves, rather than …
When your yoghurt is reeeally good, the rest of the world fades away. That's a Gippsland Dairy moment, according to fans. If the world fades away while you’re at your office desk, no drama. But …
Swedish snack brand, OLW Cheez, and Stockholm independent agency, Kid, have pulled off one of the more unexpected brand activations of the spring - a fully operational boutique hotel where the only guests are bags …
There’s nothing dumb about selling smaller beer cans or light beer. Bud Light, has brought the two together with drawcard, Post Malone. The limited-edition Bud Light x Posty Co. Minis coincide with Bud Light and …
What if ads didn’t interrupt your feed, but instead reshaped it? LUX and VML are turning social media ads into “algorithm cleansers”, designed to actively influence and reshape what users see online. Ingeniously, the campaign …
George Clooney, Brad Pitt...and now, Dua Lipa. Coffee brands tend to go for big name ambassadors. Green Mountain Coffee Roasters has a green goat. Bruce is the brand’s new talking mascot in a campaign, that uses …
Ogilvy and IBM are about to end a 32-year relationship after the agency declined to participate in IBM’s upcoming creative agency review. The last campaign, Not Our AI Reality, developed by Ogilvy and the IBM …
The Research Agency's (TRA) latest Favourite Ads study has been released, showing that Australia's most loved ads share a common thread - none of them look, or feel, like anything else in their category. The representative …
Reality dating shows are thriving in Australia and Vaseline has used their power to launch its new Body Oil range. The series, The Afterglow, by Aussie indie, REBORN, is the latest example of Unilever’s shifting …
Algorithms don’t encourage difference. More and more, people are seeing a single “face of beauty” – the same features turning up again and again in social posts. The value of individuality, that Dove has been …
If there’s a restaurant-sports bar chain competition (of course there is), Boston Pizza has just won it in Canada. Mekanism has given Boston Pizza the love of Canada’s hockey fans with its rallying behind the …
Nearly one in five children in Kazakhstan is bullied at school. Many, many parents are unaware it is happening. But GForce Grey and content agency, inlab, had an idea to change that. Every morning, ride-hailing …