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Who's doing what in the world of commercial creativity.
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TBWA\NEBOKO & TBWA\Paris: An ad tale of two McDonald’s
April 23, 2026
Sharing McDonald's brings family together. That's an asset McDonald's has owned for decades, told through some of the world's most heart-warming ad stories. Two TBWA agencies, one in the Netherlands and one if France, have …
People expect beginning the empty nest stage to be a time of freedom and enjoyment. It can be a trial. According to social listening data, 64% of conversations about the topic contain elements of sadness and …
You’ve just run the London Marathon, what do you crave? More and more, it’s a burger according to the growing UK trend of posting your post-marathon meal in social media. BBH has picked up on this …
McCann NZ: Macca’s starts a McMullet craze
April 22, 2026
Canada had the McLobster. Mexico had the McMolletes. Now New Zealand has the....Cheeseburger with a Mullet? It’s a ridiculous idea – and exactly the kind of thing social media loves. This weekend, McDonald’s (Macca’s) New Zealand …
Australian independent agency, Social Garden, has rebranded to The Garden, an evolution that underlines the company's expanded capabilities and vision for the future of marketing in the AI era. When Social Garden launched in 2013, the …
For over a century on war memorials in 900 communes across France, the statue of the Victorious Soldier has embodied the image of a heroic, invincible soldier, frozen in glory. A workshop model, created by …
Le Pub & Heineken 0.0: Surprise!! Serena Williams is your first-timer padel game opponent
April 22, 2026
What a great way to introduce a brand ambassador. LePub and Heineken 0.0 have avoided all the tried and terribly dull. Instead, Serena Williams arrives to surprise unexpecting padel players with a game followed by …
The Vaseline Verified and Vaseline Originals campaigns have shown the world that the product is being given all manner of uses. In some cultures, Vaseline has also grown a tradition - a parent, grandparent, or …
An ad tale of two ice creams, Extrême & Magnum
April 21, 2026
An ice cream brand called Extrême and the well-known classic Magnum have both launched campaigns this week. They could not be more different. Extrême’s agency, Clutch, opted for utter madness, with two films directed by WAAAW …
Thinkerbell wants to shave the industry
April 21, 2026
On Tuesday, April 28, Thinkerbell is hitting the streets of Sydney to challenge the industry (as it did last year) to participate in Marketing’s Greatest Shave. It will be dropping in on agencies unannounced, offering …
Jane Doe Creation & Scape: The quirky little accommodation moments that connect students
April 21, 2026
If Gen Z feels that commercials don’t understand them, this shows that isn’t always correct. The campaign by Jane Doe Creation for student accommodation brand, Scape, grabs the attention of lonely Gen Z-ers (38% in …