Who's doing what in the world of commercial creativity.
Last year, Guinness became a hit in socials in Ireland with Pints of View beer mats - interactive coasters featuring a pop-out, pint-shaped hole designed for taking, framing, and sharing "pint selfies" on social media. This …
Carnival is the annual event all of Panama shows up for. No matter how tough the year has been or how far away the party might seem, when Carnival arrives, Panamanians always find a way …
Foster’s, Heineken’s Australian-born beer, has acquired Britain’s sense of humour via Publicis London and an important new purpose. The beer brand has turned its cans into Love You Cans. The cans replace Foster’s wordmark with …
Effective communication has never been more vital, yet potentially more fraught. Polarised audiences mean that even well-intentioned campaigns risk missing the mark or worse, pushing audiences even further away. While traditional focus groups can validate …
One of the rites of passage as a girl becomes a young woman is leaving the “dress like my bfs” stage behind. Howatson+Company and Australian department store chain, Myer, have taken ownership of this new …
It’s tough being a real estate agent, or in the US a realtor, right now. Prospective home buyers continue to face soaring home prices, uncertain interest rates, and an industry often perceived as opaque and …
Heritage campaigns are tricky. They tend to be all about what the client has, and not much about what’s in it for the audience. The audience cares about what’s in it for them. TBWA\NEBOKO has …
Car buying used to be simple.There was a small choice of brands and a limited number of features. Now it’s a cacophony of noise…that CarsGuide is hoping to quieten for Australians with a new platform …
Rethink’s campaign for travel search engine, Kayak, goes outside the square to solve the most stressful moment of travel planning, the decision-making. While 66% of travellers say booking travel makes them feel stressed, most travel brands …
KFC Australia has appointed Special to its creative portfolio following a competitive review for a specific component of its creative portfolio. Vanessa Rowed, chief marketing officer, KFC Australia, stated, “At KFC, we’re constantly looking for world-class …
Liquid Death’s penchant for absurd stunts seems to know no boundaries. And this time the canned water brand has sensible Spotify as a partner. The pair have released an urn that they call “the latest …
An unignorable new perspective on creativity, the remarkable powers of collaboration, and how to make audiences move from viewing to acting. ADFEST’s newest three sessions, which complete the 3-day program line-up, take the mystery out of …