A new chapter begins for Audible advertising, with a huge global campaign by newly formed in-house creative group, in collaboration with Special US. Stories that Speak to You will run across film, OOH, DOOH, social and digital, audio, and activations across The US, Canada, UK, Spain, France, Italy, Germany, and Australia, followed by Mexico and Brazil on August 17, with a Japan launch later this year and India planned for 2027.

The work reaches the emotions, heroing the power of listening to enrich lives. The campaign films illustrate hoe Audible’s storytelling gives the everyday magic of turning routine moments into something valuable…

…the immediate joy of losing track of time…

…and the lasting feeling of walking away better.

The campaign’s two films, directed by Iconoclast director, Megaforce, are supported by OOH photographed by Olivia Malone.

“Our listeners seek stories that make them feel something and stay with them long after they press play,” says Cynthia Chu, CFO and growth officer at Audible, in the campaign blog. “[The campaign] captures the transcendent, transformative experience that has habituated so many people to Audible. The captivating, immersive storytelling we deliver to our listeners genuinely enriches the way they live.”

Stories that Speak to You is the next chapter in Audible’s global brand evolution, building on the company’s first global brand campaign, There’s More to Imagine When You Listen, that launched in 2024.