Howatson+Company has been appointed creative agency of record for Dulux Australia, adding to a suite of DuluxGroup accounts already serviced by the agency. The agency has been brought on to lead the next chapter for the Dulux brand, covering strategy, creative and production. The appointment builds on Howatson+Company’s existing partnership with DuluxGroup, following its awarded work for Selleys, Yates and Seasol International.

The Dulux appointment is a significant expansion of the agency’s role across DuluxGroup’s portfolio. Howatson+Company will work with the Dulux team to build the next chapter of one of Australia’s most famous and trusted brands.

Antoinette Tyrrell, marketing director, DuluxGroup, stated, “Having worked closely with the team at Howatson+Company across our Group flagship brands, we’ve seen first-hand the impact of their strategic and creative capability to help us deliver business goals. We’re looking forward to seeing them raise the bar even higher to help us build the next chapter of Dulux.”

Renée Hyde, group managing director, Howatson+Company, added, “Dulux is one of Australia’s most loved and iconic brands, and this is a wonderful next step in the partnership we have with DuluxGroup. To partner with them is a milestone for the agency, with many of us having a personal connection to the brand – we can’t wait to get started.”

The appointment is effective immediately.