SharkNinja Pty Ltd, the Australian and New Zealand subsidiary of the American product design and technology company, SharkNinja, that specialises in small household appliances and cleaning solutions, has appointed Howatson+Company as creative agency of record.

Since transitioning from the previous Australian and New Zealand distributorship model in 2023, SharkNinja Pty Ltd has quickly built momentum behind two powerhouse consumer brands, Shark and Ninja. Shark offers home cleaning and personal care solutions that help consumers achieve a cleaner home and effortless beauty, while Ninja has become a go-to name in the kitchen, making it easier than ever to cook, slush, blend and brew like a pro. Together, the brands bring cutting edge innovation within reach of every Australian home. 

Aby Shukla, SharkNinja Pty Ltd managing director, stated, “The Howatson+Company team impressed us with their understanding of the customer, full funnel comms planning and creative impact. At each stage of the process, they demonstrated their perfect cultural fit with our business. We’re excited to welcome them to SharkNinja ANZ family.”

Chris Howatson, Howatson+Company founder and CEO, added, “We are delighted to partner with Aby, Ben, and the SharkNinja ANZ team. Their products are beautiful and functional. They’re solving needs and creating new wants. And their ambition is unmatched in the category. We’re proud to support their next phase of growth.”

Howatson+Company joins the existing SharkNinja ANZ agency village and will work alongside social and media agencies VaynerMedia and Denstu, and PR Specialists The Haus. The appointment is effective immediately.