Who's doing what in the world of commercial creativity.
Each spring in the US, lawn care becomes a high-pressure category with most homeowners feeling an expectation to maintain a well-kept yard. At the same time, gardening brands tend to rely on predictable, product-focused messaging. Laughlin …
BETC and Lacoste have made some remarkable commercials under the Life is a Beautiful Sport banner using running for drama. Their new film uses running too but its main aim is to reaffirm the brand’s …
Ageism is still advertising’s uncomfortable secret. Wisdom and experience are unappreciated it would seem. And the idea that older professionals can't be inventive in current culture or new technology is absurd. The Experience Advocacy …
Commercials shoots, photography sessions, event appearances. Being a brand ambassador eats up time and energy. And when you’re a professional football player like Son Heung-min, about to play in the final World Cup of your …
The way things have always been done in agencies with timesheets and manual reporting to understand performance is no longer working well. AI has changed how work is created, and tracking hours has lost its …
Marathons are painful and one of the most common, and painful, issues is also a surprise – unless you’re a runner. It’s runner’s nipple. In a stroke of genius by Ogilvy Singapore (that possibly contains …
Children who grow up without protection, guidance, or love are nine times more likely to become involved in criminal activity as adults. Yet society often treats crime as an endpoint rather than a symptom, investing heavily …
In Apple India’s opulent world, even kings and queens aren't immune to the (so relatable) frustration of modern-day mishaps - missing AirPods, dying batteries and last-minute flights. The campaign - five fun scenarios - was directed …
Vaulted’s King Tut returns to continue to make gold investment appealing to everyday people with an irreverent explainer video - because after all, he is so big on gold he was buried in it. Indie agency, …
Zulu Alpha Kilo New York (Z.A.K. NY) has won the competitive review by (RED), the organisation co-founded by Bono and Bobby Shriver in 2006 to fight AIDS, to become its strategic and creative partner to …
Men are aggressive. Just look at the world right now. But there is hope. It all began when Carlota Real made an interesting discovery. Men become 44% less aggressive after smelling women’s tears. So she got …
Columbia Sportswear has been putting its products through tests even the most extreme outdoor enthusiast wouldn’t attempt since August last year. adam&eve\TBWA’s platform, Engineered for Whatever, by adam&eve\TBWA spiced with a dash of humour continues …