Who's doing what in the world of commercial creativity.
A brand partnership campaign for football that never shows match play? Unheard of. Interesting. And in this case, captivating and inspiring also. Allianz Australia has used its role as official insurance partner of Football Australia …
Australia can’t stop watching animals on TikTok. The nation’s obsession with #PetTok is a testament to the joy pets bring to our lives. Now these videos are about to serve a bigger purpose. Saatchi & Saatchi …
2025 was not dentsu’s finest year. But Dentsu Creative Australia intends to make 2026 great, with a sharpened focus on creative quality, earned-led thinking, experience innovation, and strategic clarity under its DC26 agenda. Rather than …
Wieden+Kennedy is doing more than parking its clients’ brands in culture. It is cultivating culture. In September 2025, the agency launched its first edition of THE WEEKEND at its Tokyo office. On March 6-7 it …
It comes very close to making a statement about the silliness of fashion, but Wieden+Kennedy London walks the tightrope of turning a cat that puts its head inside a shoe into a viral fashion trend, …
In Australia, Philly is cheesecake. And with the Basque cheesecake and Japanese cheesecake still vying for supremacy that's a good thing. It you're older, it's also dips. In America, it’s what you spread on a …
A new advertising style for Ryan Reynolds – and Aviation Gin. Still humorous, but less around Reynolds wry wit. Aviation Gin invented a robot called Avo…the ideal home mixologist. Because “At Aviation American Gin innovation …
Dreaming about home improvement is a UK pastime. Brits are great at saving or pinning ideas. But dreaming doesn’t always become doing. Leo UK and B&Q are encouraging Brits to turn daydreams into DIY with …
The Volkswagen Golf has turned 50. That’s “ancient” when you’re twenty-something. And ancient doesn’t appeal. But legends do. So creative agency, Fuego Camina Conmigo, has brought together Volkswagen and Barcelona brand, TwoJeys to transform cast …
Prime Time is the most expensive slot on television. The main source of revenue for broadcasters. But what happens when an NGO needs to deliver its message on TV? It usually only gets airtime late …
Is it boasting when a fast-food chain runs an OOH campaign that just includes only the common name of one of its foods, such as cheeseburger, or fries, or sundae - no pictures, no brand …
If the industry wondered how WPP was going to turn its fortunes around, WPP CEO, Cindy Rose, has announced its answer. It is becoming a single company. Its recent underperformance has been caused by “excessive …