It has taken a while, but brands are becoming quite good at using social media to spread fame, win fans and be infused into current culture. Some brands have moments of brilliance and Mike’s Hard Lemonade has earned a place on that list.
The brand has begun an endeavour to find and follow as many US Mikes as possible on social media. (Note: Mike is one of the most common names in the US according to the most recent (2020) census. The brand took a punt that it could capture social media’s enthusiasm – and it did. From an Instagram post on July 21, the brand has accumulated more than 1.75 million views, 44,000 engagements and 6,000 comments as people nominate themselves and their friends to join the community. More than 2,000 Mike have already done so.
Leave A Reply