Indie creative agency, By All Means, has become a Certified B Corporation, reinforcing its belief that commercial creativity can be a force for positive change.

For By All Means, the certification is less about adding another logo to the website and more about formalising a philosophy the agency has been building for years through its

Creativity for Good initiative that sees the agency undertake a low or pro-bono project at least once a year. Previous recipients have included Beyond Blue, Polished Man and the Council to Homeless Persons.

Managing partner and co-founder, Mathew Cummings stated, “The certification process challenged almost every part of how we operate, from governance and environmental impact through to how we treat ourselves, suppliers and the community we serve. But the work isn’t finished now we’re certified – in many ways, it’s where we begin.”

“BAM’s motto, Determined to Inspire, folds very neatly into our new certification. We’re joining a global movement that is inspiring businesses, brands and organisations to think about what sort of decisions you’d like to make as a business,” added creative partner and co-founder,  Toby Cummings. “So it’s an honour for us to become a part of this club of people doing everything they can not to be dickheads. Which is why we’re offering a reduced pricing structure to any fellow B Corp business. We want to do good work that helps other businesses do good work. That, to us, is the ultimate form of sustainability.”

Any B Corporations interested in taking up BAM’s Sustainable Mates’ Rates should get in touch via hello@byallmeans.com.au.