“Walk through” a home at any time. Australian property search platform, Domain, has launched Matterport, a 3D property tour experience with the promise, “the open home is always open”. Howatson+Company introduces the new features with a series of humorous films in which prospective buyers “drop in” virtually to inspect people’s homes.

The campaign shows how buyers can explore a property anywhere, anytime, without the timing constraints of a physical inspection. The revolutionary way of showcasing and inspecting properties at scale, allows buyers to ‘walk through’ a home, understand its layout and flow, precisely measure any part of the room and remove furniture at the click of a button.

Richard Shaw, deputy chief creative officer, Howatson+Company, stated, “The innovation from Domain sells itself, it’s an unbelievable advantage when it comes to inspections. We brought Domain’s distinctive tone to the films to show it – which enjoyably meant a man in his pants ‘measures twice, cuts once’, and a group of ladies taking a ‘very thorough’ interest in doorway dimensions over a game of cards. It’s a fun way to demonstrate a very real benefit.”

Aisling Finch, chief marketing and communications officer, Domain, added, “Buying property is one of life’s biggest decisions, which is why we’re focused on creating experiences that help people feel informed and confident at every stage of the journey. Open homes are an important part of the process, but they don’t always fit around busy schedules. Matterport gives buyers the flexibility to explore properties on their own terms. The campaign brings that benefit to life in a distinctly Domain way, using humour and unexpected virtual drop ins to show that with Matterport, the open home is always open.” 

The campaign is running across film, OOH, BVOD, social, digital and product, with integrations and amplification across major media properties such as The Block, the NRL Finals Series, and NRL and AFL Grand Finals.

Credits 

Client: Domain (Part of CoStar Group)

Creative Agency: Howatson+Company
Chief Executive Officer: Chris Howatson
Deputy Chief Creative Officer: Richard Shaw
Group Creative Director: Simon Friedlander
Senior Copywriter: Maddy Semit
Senior Art Director: Will Loveder
Strategy Director: Joe Ronan
Group Business Director: Louise Brugman
Senior Business Director: Sophie Grierson
Business Director: Racheal Baulderstone
Chief Production Officer: Holly Alexander
Senior Producer: Natalie Greaves, Jess Walley 
Head of Post Production: King Yong
Head of Music and Sound: Shane Vancuylenberg 
Sound Designer and Composer: Robbie Balatincz
Head of Design: Trent Michael 
Design Director: Vanessa Saporito 
Senior Designers: Gabriella Dudman, Julian Hartmann-Smith 
Designers: Jason Nguyen, Harry Chambers
Studio Lead: Simon Merrifield 
Finished Art: Patrick Rivera

Production Company: FINCH Company
Director: Freddy Mandy
CEO & Executive Producer: Rob Galluzzo
Managing Director: Corey Esse 
Executive Producer: Loren Bradley
Producer: Nikki Walker
Production Manager: Jenny Webb
1st AD: Jonny Moffatt
DOP: James Brown
Production Designer: Nicki Gardiner
Casting: Felicity Byrne Casting
Wardrobe: Jo Ayling

Post-Production & VFX: Heckler
Executive Producer: Amy Jarman 
Online: Julian Ford
Head of Design: Adrien Girault
Compositing: Jedidah Morrison
VFX: Piotr Stopniak, Tom Corbett, Andy Yang 
Colourist: Ben Eagleton

Media Agency: PHD