Gaming is fast becoming ia drawcard for live brand experiences, connecting physical events with digital communities. JvM NERD given brands a way into this world with One Last Stand, a Roblox game format for branded live tournaments.

Rather than developing a completely new standalone Roblox game for every activation, JvM NERD has created a scalable multiplayer format that can be adapted for different events. Together with brands or organisers, the agency develops a customised experience based on One Last Stand. Visitors to trade shows, festivals, pop-up activations or community events can then compete against one another in a shared live tournament that extends the experience into Roblox.

 “With One Last Stand, gaming becomes an integral part of the live event rather than something that simply sits alongside it,” stated Thanh Dao, managing director at JvM NERD. “Together with our partners, we create tailored tournament experiences that bring people at the venue into the same game. The goal is not just to place a brand inside Roblox, but to make gaming part of a shared real-world experience.”

At the heart of One Last Stand is a fast-paced, free-for-all multiplayer arena. Up to 25 players compete in quick rounds, battling with customised weapons and abilities while trying to knock opponents out of the arena until only one player remains. Between matches, players return to a shared lobby to upgrade equipment, unlock new items and prepare for the next round.

The game’s short session format and spectator-friendly gameplay make it particularly well suited to live competitions, whether on exhibition stands, at festivals, brand activations or dedicated esports events. Participants can join successive rounds during the event while other visitors follow the action, creating an experience that is quick to understand, easy to join and engaging to watch. Each activation can be customised to reflect a brand’s identity and event objectives, from visual branding to tournament formats and gameplay elements. By building on the same core game, brands can create unique experiences without starting from scratch.

JvM NERD’s first original Roblox title, One Night Stand was developed in collaboration with gaming studio, Hubert.Studio, and has launched globally. The game serves as the foundation for tailored live tournament experiences developed together with brands and event organisers. The agency is already developing its first event-specific adaptation together with a launch partner.