The World Cup has really stretched the creative thinking of agencies worldwide. An advertising tsunami has forced brands to think outside the square to be visible. Canadian bank, BMO, wanted its time in the sun. …
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Who's doing what in the world of commercial creativity.
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Kerfuffle wins Bulla Dairy Foods
June 11, 2026
Australian dairy company, Bulla Dairy Foods (Bulla), has appointed Kerfuffle to lead creative and brand across the portfolio, supporting the next phase of the brand’s growth and evolution. Founded in 1910 by three families, Bulla …
MiracleFeet, the global nonprofit working to eliminate untreated clubfoot (a common birth defect, affecting an estimated 200,000 newborns each year, that causes the feet to twist inward) has released Miles to Miracle, the first animated …
Wonderland Studios & The Diversity Standards Collective launch an inclusive advertising charter for agencies
June 11, 2026
The Diversity Standards Collective provides targeted community research and testing to ensure campaigns resonate rather than irritate. It’s on a good place to observe that too many ads still trigger public backlash for being insensitive …
Lucas + Carroll & Nespresso cultivate global fame for sustainable farming documentary, Groundswell
June 11, 2026
The importance of coffee cannot be overstated. It’s a product used by 1 billion people throughout the world every day. In Colombia, that product is the economic base for many families. Making coffee production sustainable …
Gordon Ramsay has spent decades telling people how to cook. This summer, he’s telling them not to bother at all. The 17-time Michelin-starred chef and former promising youth footballer stars in Uber Eats first-ever global campaign, …
Saatchi & Saatchi & John Lewis: Tom Davis unboxes Father’s Day gifts dads might actually want
June 10, 2026
In May this year, actress Daisy May Cooper came clean about the real, messy and hilarious experience of motherhood - and Mother’s Day gifts in a social series by Saatchi & Saatchi UK for John …
R/GA creative, Alex Morris: Diary Defender’s fake calendar invites protect World Cup watching
June 10, 2026
The FIFA World Cup 2026 is a must-watch event for football fans. With 104 matches across 4 weeks, this FIFA World Cup is the biggest ever. But with more than 65% of live matches taking …
Automotive repair advertising gets an uplift from creative agency, Dagger. Rather than the usual pragmatic approach, touting the particulars of price, reliability and standards, Living with Damage, for US auto repair company, Maaco, entertains with …
Yes, the World Cup has produced a sponsorship advertising tsunami. So a little Tiguan called Tiggy is travelling across the US as Johannes Leonardo’s distinctively different World Cup campaign for Volkswagen. The toy-sized remote controlled …
A sloth with swagger and a soaring frog give juice brand, Tropicana, a distinctive promise – uplift. Agency, FIG, is taking the brand into new territory, Give Life Some Juice. The new masterbrand campaign is …
Kerfuffle & BMF win Asahi Beverages
June 9, 2026
Asahi Beverages has chosen its new creative agencies, Kerfuffle and BMF. Kerfuffle will lead on Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes. BMF will lead work for Victoria Bitter, Hard Rated, Solo and Solo …