Who's doing what in the world of commercial creativity.
We’ve been able to erase the “and they all lived happily ever after” myth. But the perfect early mother myth is still alive and causing unwell women. Three in four maternal mental health conditions go undiagnosed …
The Laughing Cow brand believes that a wedge should be something we share, not an issue that comes between us. But that’s not what’s happening in the US. So The Laughing Cow is not laughing. …
Unhinged is a new protein + caffeine bar built for people who don't separate their gym life from their grind life. That’s a distinctive positioning right there, in a world abounding with protein and caffeine …
TBWA\New Zealand’s campaign for The Sauce by ANZ conceals a key piece of information. The strategically redacted information, across out-of-home, digital and radio, demonstrates the competitive advantage that comes from exclusive access to business insights, …
Independent creative agency, Weave, has taken Four Pillars Gin into something different – Expect Different, to be precise. The new masterband platform taps into Australians’ desire to make everyday moments feel more premium and memorable, by …
Pet brand, Bark’s, agency Tombras, and Liquid Death became buddies in madness a month ago, when they launched Ram Chop, the chaotic disruptor, and a line of toys to “keep dogs metal”. Now they’re strutting …
What follows a life-changing event? A sudden rush, a hint of uncertainty, and a trip to IKEA. The Newtons Laboratory has turned this fact of life into a heartfelt film for IKEA’s 25th anniversary in Greece, showing how We’re …
It’s Australia’s AFL and NRL finals fortnight, resurrecting one of fandom’s most enduring challenges. Every year, thousands of footy fans undertake the same perilous walk from the food outlet back to their seat, attempting to …
D&AD has launched its 2026 Annual, with insights from the year’s most awarded creatives plus six trends emerging from 50,000 pieces of work In a nutshell: Constraints are driving more creative ideas: Rules, regulations and technical limitations …
Fiverr has launched a skincare line to smooth out your wrinkles. It’s called Rrelief, it’s billed as the first skincare treatment for work stress, and there’s an anti-aging cream and a brightening serum. Anti-aging is …
In the imaginary world of video games, farms typically look cozy and idyllic. There’s no risk of erratic weather, pests, rising input costs, the global energy crisis or the challenge of surviving a drought. And …
Penny: Shouldn’t commenters be considered campaign co-creators?
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally important role in shaping the …