Manscaped’s Lawn Mower Go (groin and body hair trimmer) is chasing the young male audience with the absurd by-prank behaviour they love to laugh at (and an I’m-still-in-college low price). Its new commercial was written, directed, and produced by Zach & Ryan, the creators behind the brand’s most viral piece of content to date, Post Pic Clarity.
The spot features the Go Nutso guys, a growing crew in matching blue-and-orange uniforms who transform the park into a ‘90s fever dream. Think jazzercise meets playground chaos. They have a water balloon fight. They crash a funeral. They raise someone from the dead? There’s screaming and backflips and by the end, you might be wondering what exactly you’re watching. One thing’s for sure; these guys can’t stop going nutso.
Zach & Ryan first partnered with MANSCAPED as USC film students through the brand’s Maker’s Network initiative, which supports emerging creators. Since then, the duo has developed several entertaining pieces of content for the brand with its signature humour.
The commercial is running on MANSCAPED’s Instagram and TikTok with further anticipated distribution across its US digital channels.
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