When you’re onto a good thing stick to it. And when you’re known for price smarts, make your advertising support that. Wieden+ Kennedy London gave TK Maxx a good thing for Christmas 2023 – farmyard animals dressed adorably in TK Maxx fashion with a hip-hip soundtrack and matter-of-fact farmer observations. Festive Farm was brought back for Christmases 2024…and 2025.

The idea has returned for Christmas 2026, this time with a new commercial, Festive Crossing, connecting Christmas to retailer’s Spoil All Your Loved Ones For Less.

The 30-second UK advert. Directed by Gary Freedman, launched across video-on-demand, online video, integrated digital channels, and TK Maxx’s social media channels, including Instagram, Facebook, TikTok, and LinkedIn. A 60-second version of the advert is running on YouTube and owned channels, with behind-the-scenes and bloopers across Instagram and TikTok to come. The advert will then make its TV debut in the UK from November 16 in high-profile, prime-time placements.

While Festive Farm was set to Let Me Blow Ya Mind by Gwen Stefani and Eve from 2001, Festive Crossing is set to another hip-hop track from the same era, Goodies by Ciara. The brilliantly impassive farmers’ comments are just as witty.

Catrina Funk, group brand and marketing director at TK Maxx, stated, “Christmas is all about the joy of giving, and we know shoppers are thinking carefully about how they spend, looking for great deals and thoughtful, high-quality gifts. At TK Maxx, we want to show that you can make your Christmas budget go further without compromising on quality, making it possible to spoil the people you love with great gifts at amazing value.

“Festive Farm has resonated with audiences since it first launched in 2023, so we’re delighted to return to this much-loved world with a fresh story and some new characters; we loved the duck family from the moment we saw them. They bring a playful twist to Christmas gifting, and we hope it puts a smile on people’s faces while reminding them of the brilliant gifts waiting to be discovered in our many stores and online.”

Charlie Lanus and Alex Sattlecker, creative directors at Wieden+Kennedy London, added, “Our ambition was to make a film that felt cinematic, funny, and properly festive, while retaining the charm and personality that makes this farm world so enjoyable. Just when the goat and alpaca thought they’d seen it all, along came a stylish family of ducks to prove them wrong.”

Where the idea began:

Meanwhile in the US, TJ Maxx’s Christmas drawcard has a more human celebrity flavour: