Who's doing what in the world of commercial creativity.
Disney has taken the Force to the streets of Madrid by creating the first floating outdoor advertising in history. The visually spectacular outdoor ads in high footfall Madrid locations, Cibeles, Alonso Martínez, Calle Alcalá and …
Movie-brand collabs can be surprising partnerships. Mustard and minions? Well, there’s alliteration. And kid appeal - French’s has turned its classic yellow mustard green (it’s coloured with spirulina). The campaign by Dentsu X and Colle …
Uncommon Creative Studio and specialist insurer, Hiscox, have been running the most disastrous campaigns ever in OOH, print and radio since September 2023. Now they’re taking those muck-ups to TV. The campaign dramatises the risks …
The father-son relationship is rarely tackled by brands. As "toxic masculinity" spreads throughout the UK, capturing young men in a nasty grip, McCain has just released its second father and son commercial - the first …
ELVIS has produced an unordinary campaign for an unordinary “brand”. The brand is the London suburb, King’s Cross. The campaign features its shared public spaces, its fountains, canal-side banks and cobbled streets, positioning them as …
Simplicity is wonderful in advertising. It stands out in a mob of wordy promises. Kerfuffle has given Australian brand, Red Tractor Oats, the simple single-minded promise, Properly Farmed Food. Withjust three words the platform underlines …
Product ads are usually so wordy. But sit quietly and experience the power of a product ad with none. OK, the film for Miracle-Gro by Orchard ends with the come-hither title, Come Back to Earth. …
Canva’s global work continues. After a launch in US by Quality meats and a campaign in Spain by Big Toys, new work by DUDE arrives in Italy. This work highlights the importance of design in today’s …
When Asian creatives try to look for mockup templates, they usually can only find templates of streets of London, New York, or Amsterdam? That’s especially true for Vietnam. Vietnamese creativity is rising fast, but the …
A koala in a blond wig asks Aussie to donate to Tap4Change. Which might say a lot about what’s wrong with charity communication. Tap4Change, the Australian donation platform connecting charities, brands and people is launching …
The Jaguar Land Rover (JLR) pitch, that lasted nearly nine months, is over with WPP the victor, securing the media and creative account worth US$475m over Publicis and Omnicom in the final phase to oust …
