Who's doing what in the world of commercial creativity.
In the US, peanut butter is stuck in a rut. It’s an ingredient in peanut butter and jelly, aka PB&J. But Jif wants America to know there’s so many more ways to use peanut butter …
Honest Kids juice was founded by the founders of Honest Tea but is now owned by the Coca-Cola Company. It woos and wins parents with its organic, no sugar promise (the juice drinks are made …
Foot Locker has made itself the cool authority of sneaker culture with a clever idea that traces five decades of sneakers, embedding its signature black-and-white strip uniform in the story. The 2-minute film, It Always …
Heina has become very clever at putting itself in cultural moments. Following Heinz Tapeover during the World Cup comes Hot Dog: The Second Serving (with ketchup). In 2024, American sculptural installation artists, Jen Catron and Paul …
Insurance angst – shudder. Confused.com has been working hard with Leo UK to remind the UK they don’t have to feel it. The third chapter of the awarded platform, Feels Like…, uses some of Britain’s …
Singapore Airlines has a new parcel service – sending humans as parcels. The New Zealanderlivery Service lets New Zealanders list themselves online, share a unique tracking link with a loved one overseas, include a note …
Apple has shot a 14-episode Mexican telenova, a royal drama, a 360-degree album trailer, an animated plus live action puppy love story, a fan tribute to Bad Bunny…(and more) on the iPhone 17 Pro Max. Now …
Eat this, not that. Exercise more. Don’t smoke. People know what the healthy choices are. But the world is full of little forces pulling them away from those choices. Norwegian agency, POL, and JA PreventNCD, …
How many hot laps does it take for a car bonnet to cook an egg? Creative agency, nice&frank has achieved the improbable task of giving Graza olive oil a credible place in the pre-NASCAR on …
Tourist traps can be more seductive than tourist destinations. They’re just not as much fun. More than a fifth of UK holidaymakers have fallen into tourist traps while holidaying abroad, with victims losing an average …
Parris Goebel has made herself one of the world's most sought-after dancers and choreographers, with clients ranging from Lady Gaga, Rihanna, Karol G, Jennifer Lopez and Justin Bieber to Cirque du Soleil. Merman has signed …
We've entered the zero-click era. When people ask ChatGPT, Gemini or Google's ai Overviews what to buy, where to go, or who to trust, the answer arrives fully formed. No search results page. No 10 …