Who's doing what in the world of commercial creativity.
Toyota New Zealand has turned All Blacks and Black Ferns tries into a new source of grassroots funding. In the idea, created by Saatchi & Saatchi NZ with Spark Foundry NZ, Digitas NZ and Sky …
UK creative production company, Lobster’s, digital campaign for pet brand, Pooch & Mutt, gives heartstrings a mighty tug. It’s a series of intimate, documentary-style films that celebrate the real, unpolished truth of life with dogs …
Hands-free driving technology is still waiting for majority acceptance. Born Social is helping Toyota to show how its BlueCruise can help drivers feel more focused and prepared for the road ahead by reducing cognitive load …
Kansas City Chiefs quarterback, Patrick Mahomes, returns for his fifth year of getting around the US ban on sports people promoting alcohol to advertise Coor Light. This year, he has a stand-in. In Mahomeses, the 2026 …
Samsung and Sony Pictures’ Spider-Man: Brand New Day have got together to launch Samsung Galaxy Z’s new anti-break (folding) phone. The result is a two-minute story that blends actual clips from Spider-Man: Brand New Day (due for release on July …
At the beginning of 2025, Liquid Death dived into the energy drink market with a low caffeine promise – 100mgs. The US standard for low caffeine must be very different to Australia’s. A standard size …
If you’re expecting Olive Oils from Spain’s 74-second commercial to woo the US with food porn and earnest promises about the oil’s provenance, it doesn’t. Havas Miami presents a Spanish seduction – the oil playing …
Nostalgia hasn’t crept into current culture. It has marched in. NZ On Screen, the charity responsible for highlighting and promoting New Zealand's screen heritage, and indie creative agency, Coles & Co, have made it the …
TBWA specialist agency, Nissan Unlimited, turns hyperbole up to max in its launch campaign for the Nissan LEAF – presenting the car with all the suspense of a classic close encounter with advanced intelligence from …
As England heads into the semi-final and the nation is caught between cautious optimism and wild dreaming hope, T&P put The Sun into hearts and heads, capturing that exact feeling in a single, powerful visual. With the …
Last year, Anomaly and youth fashion brand, Journeys, launched a brand platform, Life on Loud, and a back-to-school commercial housed in a four-minute music video featuring music artist, Gus Dapperton, and the “essential” influencers, in …
The commercials’ cameraman can’t keep his focus off McDonald’s sauces. That campaign idea by Leo UK comes from real life - for many McDonald’s fans the sauces are the main event, not the thing on …