Everyone can name a famous forest on land, from the Amazon to Yosemite, but almost no one can name a sea forest. Sea forests are climate-critical but rarely make it into the public’s awareness. We …
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Who's doing what in the world of commercial creativity.
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A very different approach for Apple turns the App Store, A, logo into a portal that opens a multi-universe of 16 app categories – all show graphically with a bouncy music underlay. https://www.youtube.com/watch?v=S5M6xk9eU60 The Japanese campaign features …
Ogilvy Paris gave French garden retailer, Gamm vert, a distinctive purpose in 2024 with Grow Your Groceries, a campaign featuring films of people shopping in their vegetable gardens instead of supermarkets, Now it is taking its …
TANK Worldwide & Quebec Cancer Foundation’s grocery discounts equal cancer risk prevention
April 7, 2026
Eating well can lower your risk of cancer. That’s a message Canadian cancer support organisation, Quebec Cancer Foundation, wants to get through. So TANK Worldwide has linked the message directly to the message that DOES …
BETC: Citroën turns pets’ backseat theatre of unadulterated panic into an adventure in calmness
April 4, 2026
Some pets love the car. Millions don’t. For these cats and dogs, a car journey isn’t a "scenic trip." It’s a high-speed horror movie. Between the mysterious vibrations, the terrifying roar of the wind, and …
Renault goes all out on the Twingo’s point of difference – the mini MPV (compact outside, surprisingly spacious inside) – as the car makes a comeback, reinterpreting the principle that made the first generation such …
The extraordinary mind of VML global chief creative officer, Innovation & CCO, Bas Korsten, has already given the world The Mammoth Meatball, a cultivated meat made from the DNA of the long-extinct woolly mammoth (no …
AlmapBBDO and Burger King have surprised fans with a 30% smaller version of is famous Whopper to equal the size of its competitor's "big" burger. A teaser commercial explains the difference - The Whopper doesn't even …
Do Not Behave & Autistica: They’re autistic. So what?
April 3, 2026
“I don’t always join in…so what?” “I wear headphones…so what?” Independent agency, Do Not Behave, and research charity, Autistica, note that these little behaviours don’t mean much. The campaign challenges the public to be more …
M+C Saatchi Group UK and Climate Basecamp have released an Easter egg. But it’s not all about choccy indulgence. The egg tastes of petrol. It’s fully edible but deliberately unpleasant. It’s designed to bring the impact …
“It’s not the destination but the journey.” But if you get motion sickness, that journey is awful. Leo Germany has teamed up with Samsung Electronics to make the traditional Easter holiday journey more comfortable. Motion sickness affects …
Household brands are running the worst outdoor advertising in the world – litter. Discarded packaging is, in fact, negative outdoor advertising, damaging the brand in the eyes of everyday people. This comes from a study …