It’s harder than ever for emerging Australian artists to break through. A rebrand and campaign by R/GA for artist-led Australian music company and record label, One Day, backed by EMI/Universal Music Australia, intends to give …
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Who's doing what in the world of commercial creativity.
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Toyota Hilux gives parents a children’s book series
May 26, 2026
Really distinctive campaigns for car brands are rare. This is most certainly one. Toyota Australia has produced a six-part book series with media agency, Spark Foundry; content agency, Medium Rare; and media partner, News Corp. …
Erich & Kallman & The Shop: Streaking Steve rages against BuzzBallz for stealing his spotlight
May 26, 2026
BuzzBallz are pre-mixed cocktails by parent, Sazerac, in a ball-shaped can. If the product doesn’t suggest the target market, the product name does. Erich & Kallman and Sazerac’s in-house agency, The Shop, have packaged up all …
El Águila beer is unfiltered. To enjoy the beer fully, people need to turn the bottle upside down before drinking it to redistribute its contents. Ogilvy Spain has turned that into a campaign, making the …
Dentsu Creative & Great Northern’s Can Bell turns an Aussie beer ritual into a fund-raiser
May 25, 2026
Shouting a mate a beer is an Aussie tradition – a generous act already embedded in Australian culture. Last year, Great Northern turned it into a large-scale fundraising platform with Rural Aid, to deliver tangible …
AI production company, MC&V, wins Canva & Canteen
May 25, 2026
AI-native production company, MC&V, has won two famous Australian brands, Canva and Canteen. The wins reflect growing demand from global brands and culturally-led organisations for AI thought leadership and production partnerships with real, proven experience …
Aldi is known for its weird special buys. But Pablo Ireland’s coat creation for ALDI Ireland eclipses all of those. The Coolest Coat is designed to make the wearer cool this summer, and yes, that’s a …
Artisanal bakeries, like Fazer Leipurit in Finland, are facing a challenge. Supermarket bakeries are promising “freshly baked” bread – but their bread is baked from par-baked frozen dough. Fazer Leipurit’s bread is genuinely made from …
Publicis: Maggi gives African market sellers the wisdom without wi-fi they need to prosper
May 23, 2026
Across Central and West Africa, thousands of women selling food ingredients in open markets, known as “mammies,” are essential to everyday cooking and local economies. For millions of families living on daily incomes, they make …
Health and wellness advertising can be so earnest. Soft drink advertising can be so epic. Prebiotic soft drink, Olipop, sits between the two. And its campaign by Callen makes that worthy of attention. The campaign, …
Nationwide returns to screens with the seventh instalment of its 'A.N.Y. Bank' advertising series, celebrating the building society's latest Fairer Share Payment – a moment in which Nationwide shares £100 with over four million of …
As American as Apple pie? Hot dogs brand, Kayem, is making sure that hot dogs are the American emblem in a campaign by Boston advertising agency, Colossus, that reimagines key moments and figures in American …