The only relationship someone has across their whole life - from the moment they are born to the moment they die - is with their body. It supports them through every issue, injury and inflection …
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Who's doing what in the world of commercial creativity.
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McCann London & Nurofen: The game women can’t win
April 10, 2026
Nurofen’s pain game campaign exposes the harsh reality of women's pain dismissals for what they are - a losing game. The campaign is built around a real-life board game featuring the dismissals women hear - "It's all …
Publicis Conseil: Fnac encourages addiction in France
April 9, 2026
Addicted to screens. We hear that every day. Publicis Conseil continues the fight for reading of Fnac, France's leading bookseller, with a new campaign aimed at making books as appealing as screens. Another addiction is possible creates …
Marmite love it or hate it is ingrained in UK culture. Cooking with Marmite is not – yet. But the seeds have been sown. Adam&eve\TBWA and Marmite are hoping to make Marmite in cooking grow …
David London & Ogilvy Singapore: Kotex gives the public the bloodshed art they were not allowed to view
April 8, 2026
Periods don’t hold women back. Hiding them does.That very powerful mantra is the foundation of a campaign for Kotex by David London and Ogilvy Singapore, Arts Missing Period, that brings back creative works that were …
BBDO Chicago: M&M’s solves its peanut problem
April 8, 2026
Peanut M&M’s had a problem. They were attracting complaints. Mars Wrigley had a problem. The peanuts it was receiving were not up to scratch. So M&M’s set out on a mission to fix the peanut …
Droga5 ANZ & Optus: Don’t switch off your phone at the cinema just for those around you
April 8, 2026
For years, cinema ads have asked audiences to switch off their phones out of respect for the people around them. But what about the people who make the films?Droga5 ANZ’s first film campaign for Optus …
In Huanchaco, a coastal town in northern Peru, around 40 artisan families still build caballitos de totora - traditional reed boats used for fishing for over 3,000 years. However, declining demand for these vessels has …
KFC Thailand has placed itself in the centre of the cultural event, Songkran, Thailand’s water festival for Thai New Year. The hyper-local campaign began with a giant inflatable Colonel Sanders at Bangkok’s landmark Elephant Tower, a …
As “clean” haircare is becomes increasingly defined by excess, with more steps, more claims, and more decisions, many people are starting to question the need for it all. Haircare brand, Suave, has stepped in to restore …
GUT Europe boosts its leadership with eight promotions
April 8, 2026
GUT has made a number of promotions in Madrid and Amsterdam to unify its business and enhance its creative firepower. Roberto Gabián and Santiago Gonzalez have been promoted to executive creative directors in Madrid, reinforcing …
Everyone can name a famous forest on land, from the Amazon to Yosemite, but almost no one can name a sea forest. Sea forests are climate-critical but rarely make it into the public’s awareness. We …