There has been an explosion of drink brands in the last decade, building worlds that drinks never lived in before – from functional (gut, energy, vitamin…) to trend-following and reworked classic. Schweppes isn’t new. It was founded in 1783 by German-Swiss watchmaker, Jacob Schweppe, who developed a process to carbonate water at scale. But his fizz was soon being served to royalty, dukes, and aristocrats. That’s 243 years of learning a thing or two about living life confidently.

So Kerfuffle’s new campaign, and director, Sarah Adamson’s perfect restraint, put Schweppes squarely in a new realm – beverages that are a little more sophisticated and self-assured, adding the agency’s flair for nudging ad stories away from the expected.

Sarah Wilcox, head of non-alc at Asahi Beverages, stated, “Schweppes has always had a certain confidence about it. We wanted to embrace that and give the brand a fresh way to show up – one that feels elevated and unmistakably Schweppes, but still has plenty of fun with itself.”

Hugh Gurney and Joe Sibley, executive creative directors at Kerfuffle, added, “We started by looking back at what made Schweppes such an iconic brand in the first place. There’s so much history, distinctiveness and personality there – our job was simply to bring more of that back, rather than reinvent it. More than anything, we wanted to change the way Aussies think about Schweppes and remind people why it’s such a great brand.”

The integrated campaign, directed and photographed by Sarah Adamson via Photoplay, rolls out nationally from this week.

Credits
Client: Asahi Beverages
Head of Non-Alc Asahi Brands: Sarah Wilcox
Marketing Manager – Schweppes : Tessa Whittaker
Brand Manager – Schweppes : Danielle Hadwin

Creative Agency: Kerfuffle
Media Agency: Mindshare

Production Company: Photoplay
Director & Photographer: Sarah Adamson
Managing Director & Executive Producer: Oliver Lawrance
Executive Producer & Producer: Emma Thompson
Offline Editor: Lucas Vazquez 
Colourist: Alina Birmingham
Online & VFX: Brad Smith
Sound: Squeak E. Clean