Who's doing what in the world of commercial creativity.
When your yoghurt is reeeally good, the rest of the world fades away. That's a Gippsland Dairy moment, according to fans. If the world fades away while you’re at your …
Swedish snack brand, OLW Cheez, and Stockholm independent agency, Kid, have pulled off one of the more unexpected brand activations of the spring - a fully operational boutique hotel where …
There’s nothing dumb about selling smaller beer cans or light beer. Bud Light, has brought the two together with drawcard, Post Malone. The limited-edition Bud Light x Posty Co. Minis …
What if ads didn’t interrupt your feed, but instead reshaped it? LUX and VML are turning social media ads into “algorithm cleansers”, designed to actively influence and reshape what users …
George Clooney, Brad Pitt...and now, Dua Lipa. Coffee brands tend to go for big name ambassadors. Green Mountain Coffee Roasters has a green goat. Bruce is the brand’s new talking mascot …
Ogilvy and IBM are about to end a 32-year relationship after the agency declined to participate in IBM’s upcoming creative agency review. The last campaign, Not Our AI Reality, developed …
The Research Agency's (TRA) latest Favourite Ads study has been released, showing that Australia's most loved ads share a common thread - none of them look, or feel, like anything …
Reality dating shows are thriving in Australia and Vaseline has used their power to launch its new Body Oil range. The series, The Afterglow, by Aussie indie, REBORN, is the …
Algorithms don’t encourage difference. More and more, people are seeing a single “face of beauty” – the same features turning up again and again in social posts. The value of …
If there’s a restaurant-sports bar chain competition (of course there is), Boston Pizza has just won it in Canada. Mekanism has given Boston Pizza the love of Canada’s hockey fans …
Nearly one in five children in Kazakhstan is bullied at school. Many, many parents are unaware it is happening. But GForce Grey and content agency, inlab, had an idea to …
How do you make Gen Z pay attention to HIV protection? It's the first generation that hasn’t been frightened into caring. And it shows. Epidemiological data shows a significant concentration …