Waking life can be a nightmare. From minor annoyances to genuinely uncomfortable moments with family, coworkers or strangers, being awake comes with countless jump scares. Sleep, by contrast, is nature’s …
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Who's doing what in the world of commercial creativity.
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BBH creates the brand that will make UK school meals healthy
April 18, 2026
BBH has joined with the coalition formed by Bite Back, Chefs in Schools, Jamie Oliver Group, School Food Matters, and The Food Foundation to improve the quality of school meals …
Legal AI platform, Legora, has hired Jude Law to front its B2B campaign and the promise, Law just got more attractive. It’s a mad idea for a legal firm, enhanced by …
Angry Butterfly: Co-operators financial advisor, Amber, braves a hurricane to sell insurance
April 17, 2026
Mother Nature can be nasty. Financial services co-operative Co-operators is helping Canadians to manage her volatility not just by rebuilding after the fact, but by embedding resilience, at no extra …
OFFF Barcelona’s 2026 design festival campaign, Cultured, is built on the idea that creativity is a collective, living system shaped not by institutions or trends, but the people who are …
Uncommon Creative Studio Stockholm and Blinkink are enticing Clash Royale players with a cinematic reimagining of one of the game’s most psychologically devastating gameplay elements, the epic balloon card. The film's …
In Brazil, reports of misogyny, violence, or discrimination against women increased by 224.9% compared to the previous year (Source: National Cybercrime Reporting Center of the ONG SaferNet Brasil). This is fuelling …
Artplan & UN Women Brazil campaign to change how violence against women is told to change how it is seen
April 16, 2026
In Brazil, violence against women is not only a public safety issue. It also has a narrative problem. Every day, cases of stalking, abuse, and femicide make headlines. Yet in …
In September last year, Brazilian football club, Flamengo, petitioned the United Nations to become a nation, the first "symbolic-cultural Nation" on the planet. The idea, conceived by Artplan and led …
A SEEK campaign for every small- and medium-sized business who has had a staff-fail. That’s just about every SME. Droga5 adds the fun of hyperbole and business owner, Maria, and …
160over90: HSBC “SVNS” Hong Kong with a carnival vibe
April 16, 2026
This commercial deserves to wear the “epic” adjective. It’s a big, noisy and ambitious anthem by co-title sponsor, HSBC, and global marketing agency, 160over90, to get people excited about Hong …