A new brand identity whose meaning is easily understood? This one by Among Equals for The UK Centre for Ecology & Hydrology (UKCEH), one of the world’s leading environmental research institute is, and that makes …
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Who's doing what in the world of commercial creativity.
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NoA Åkestam Holst: IKEA lets real-life change pay for furniture
December 12, 2025
Going through a major life change? It’s worth IKEA points. IKEA Sweden is extending its campaign, Wherever life goes, that highlights the many changes people go through in life – by turning them into rewards. Life …
Bruketa&Žinić&Grey: The poster that finds lost dogs (using scent)
December 12, 2025
Here is another demonstration of how human creativity can work with technology to make life better in surprising ways. Bruketa&Žinić&Grey and Hrvatski Telekom (HT), a member of the Deutsche Telekom Group, have transformed out-of-home media …
AKQA Australia and Ovum partner to advance women’s health
December 12, 2025
AKQA and Ovum have formed a strategic partnership to use AI to help women manage their health, combining Ovum’s intelligent health platform with AKQA’s creativity and innovation.Founded by Dr Ariella Heffernan-Marks, a former medical doctor …
Planning your next holiday beats watching ads. So, to let people get back to the fun parts of travel, Southern Cross Travel Insurance (SCTI) has introduced a YouTube ad that “skips” for you. The idea, from …
Uber Eats’ You Can get Almost, Almost Anything is funny in radio ads and billboards. And Special Australia had a wonderful run in 2023, making Uber Eats wishes literal in a profusion of little video …
McDonald’s pulls its AI Christmas commercial
December 11, 2025
Last Christmas, it was Coca-Cola’s AI commercial that enraged audiences. This year it’s McDonald’s. McDonald’s has pulled its commercial, It’s the Most Terrible Time of the Year, in response to backlash - perhaps also a reminder …
Zulu Alpha Kilo: A blowout sale to highlight the true cost of addiction
December 11, 2025
Every year, Black Friday and Cyber Monday cause a frenzy of sale interest. Zulu Alpha Kilo and Canadian Addiction Treatment Centres have built into that attention, launching a different kind of sale - a savings …
adidas refuels hikers’ body and soul with a teahouse
December 11, 2025
A couple of weeks ago, Nike opened a pop-up soup kitchen on Ersha Island in Guangzhou, feeding those who completed its popular 3km fun run. Now adidas TERREX has launched the TERREX Teahouse, located deep within …
Olga Lee: AI rewrites how to create a Christmas heart-tugger
December 11, 2025
Supermarket chain, Tienda Inglesa’s Christmas film by Uruguay production company, Olga Lee, and Publicis Impetu is different. Yes, the short film, Invisible, a classic feel good story of a “bad seed” learning about goodness. This …
Apple Pay & Stanley Tucci: Can pasta overcome loneliness?
December 10, 2025
A number of brands have tackled the subject of loneliness at Christmas in heart-tugging stories over the years. Apple in-house has created something very different, very modern and life-affirming happy. Stanley Tucci has partnered with …
Ideas that go wildly viral are a dream for brands. Gigil has delivered a dream for Canva Pro with its all-purpose endorser idea for small and medium business owners, Kween Yasmin. Kween Yasmin is a Filipino …