Who's doing what in the world of commercial creativity.
Ah, conspiracy theories. The one about Iceland being AI-generated gave social-first agency, Kubbco,an idea for am Icelandair campaign. Icelandair has added its own voice to the conversations in social media. The tongue-in-cheek campaign, Expedition Iceland, …
When you’re looking for a movie to watch, whether lying in bed, on a train, or gathered with family…one reaction is heard frequently, “Oh wow, it’s already on CANAL+?” That familiar moment of surprise inspired the brand’s …
Nature hates a tosser. 303 MullenLowe has personified nature as a bunch of watchful and angry Aussie birds rather than innocent and helpless creatures, to target an audience that will often make excuses for littering, …
Ogilvy Spain and the Ministry of Equality of Spain have marked International Day for the Elimination of Violence against Women with a campaign focused on vicarious violence, La Búsqueda del Tesoro (The Treasure Hunt). With …
You may not have needed Google Search Trends data to know that Love Actually is the most searched Christmas film in UK history. And you can probably recognise its key scenes. Google is hoping that …
Mother continues to give Uber a whole lotta heart with the brand’s Christmas film, Close – two-and-a-half minutes of remembering that families coming together and putting differences aside matters. That love matters. An Uber plays the …
Havas Group ANZ has introduced a new positioning, Deliberately Different. What does Deliberately Different mean? It means Havas Group ANZ considers itself a unique holding company offering – “a Village of agencies with the agility …
Summer is outdoors season in Australia, granted that “outdoors’ might be no further than the timber deck off the back door. That timber deck, its cousins, the timber fence, cabinets, tables and chairs, have been …
Innocean Australia has relaunched as a fully integrated creative and media agency with Fearless Creativity as its focus, addressing what it calls the the “knock-down rebuild” required in today’s legacy media landscape. Bedir commented, “What others …
Leo Toronto has introduced a new diet. Yes, that statement got your attention. New diets do that. The CDB diet is actually what people can eat each day if they have to survive on the Canadian …
Most anniversary campaigns reward the brand or company. TBWA dreamed up something different for McDonald’s France’s 40th. It’s a flea market, aka a journey through history that fans can purchase. Famous objects from the past, …
If reality was this year’s Christmas ad theme at the beginning of November, it has certainly been replaced now by classic feel good Christmas magic stories. This one, by VCCP Blue, is for Dogs Trust …