When you can’t wait to get to McDonald’s you find the shortest route. McDonald’s Netherlands, TBWA\NEBOKO and OMD Netherlands have developed a print and OOH campaign that proves the informal …
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Skin protection awareness is high when it comes to beach-ing. But outdoor- ing? In winter In the UK, it will be. Peak Exposure, a captivating, new melanoma photo exhibition and engagement …
Droga5 & SOS Oceano: There is no green without blue, a campaign for connected ecosystems continues
March 31, 2026
The work of Droga5 São Paulo and SOS Oceano (SOS Ocean), coalition of NGOs, continues to fight for the expansion of marine protected areas. The first phase of the campaign, Lifeless …
Nord DDB & director, Gustav Egerstedt: Spontaneous laughter. Fun in a cinema (not in a bus)
March 30, 2026
It’s a little awkward when you burst into laughter on a peak-hour bus. Especially when others join in, laughing at you. Or cry on a crowded train. Scream in an …
Thinkerbell: Toohey’s Ultra becomes so smooth it glides
March 30, 2026
Just a schooner sliding down a fantastically long and winding bar. But gosh, it gets your attention. Combine that with one of Australia’s most famous, brainworm jingles - magic. Change …
Lola\TBWA: Wear your KFC crispy coating
March 30, 2026
Gen Z may or may not make the connection that Lola\TBWA’s new FKC campaign wants them to, but the agency is sure to have started a new fashion trend. KFC …
Coca-Cola is working hard to embed itself in every cultural moment it seems. And why not? The once established peak of the soft drink ladder is fighting for its place …
There’s nothing tricky about Cookies Agency’s PSA for Fondazione Giulia Cecchettin. Its power is in its relationship to real life. It’s simple, blunt, unambiguous and aimed directly at men. The …
Folk VML: Bank of Ireland finds its good to be cool
March 28, 2026
A bank being cool? Folk VML leads a new brand platform for Bank of Ireland by The Bank Collective by WPP. For the bank, Right with you, is a strategic evolution …
PayPal+ has enlisted drawcard (and long-standing brand ambassador), Will Ferrell, his mini me and his OTT exuberance to turn a product features campaign into something people will actually watch. Inspired …
Gigil & Coco Tea & Juice: Aircons leave their job with burnout? It’s a hilarious local pun
March 27, 2026
Asian humour continues to show the rest of adland how it’s done. The latest mad humour commercial is for CoCo Tea & Juice care of Gigil in the Philippines. It …
Hotel L’Amour, director Bram Schouw & Appelsientje: The sun tells its story (oh yeah, it’s a fruit juice ad)
March 27, 2026
Fruit juice commercials can be rather blah. That makes stepping outside the safety zone a good creative strategy. Amsterdam agency, Hotel L’Amour had a good creative strategy. With director, Braum …