Who's doing what in the world of commercial creativity.
Max Sherman made his entrance into commercial film a decade ago and has turned crafty and clever comedy into his personal trademark. So after directing the recent Bacon-produced campaign for Swedish truck giant, Scania, made …
Mining advertising is popping up throughout the world, presenting a different side of the story to the negative one being built, not always fairly, by climate change. None of it is as striking as this …
TBWA\New Zealand has won a major new partnership, being appointed by Haier across New Zealand and Australia after a competitive pitch process. Effective immediately, TBWA\NZ will supercharge Haier’s sponsorship of the Australian Open (AO) across …
The Grinch hates the joy Christmas brings. Hates happy people. But Christmas comes to Australia during summer. And as every Macca’s fan knows, the best summer days always end at Macca’s. Macca’s and summer joy …
There’s a new popcorn in Brazil. It’s blue. Its flavour is mysterious. It has a strange cooling effect. The idea comes from DAVID Sao Paulo and General Mills’ Brazilian snack brand, Yoki. The limited-edition popcorn …
UAE-based fitness chain GymNation has tapped into a London problem, offering an unexpected solution in an OOH campaign across the city. The problem? Phone theft. The solution an “escape” to Dubai for a self-defence retreat. The …
Alex Mangos is a huge fan of Christmas. He has become famous in his Sydney neighbourhood for his Christmas light displays. When Thinkerbell got wind of Mangos’ fame it realised there was a carpe diem …
The Brand Visibility Engine is a new way for organisations to efficiently benchmark, boost and continuously improve digital authority and reputation in the new hybrid search-answer era. It was developed to support shifting client needs by creative …
A lot of people dream about retiring but fewer plan for it. It can feel distant, complex or just easy to ignore. TBWA\Neboko and Netherlands insurer, Centraal Beheer, present a cautionary tale about leaving retirement planning …
Carman’s Kitchen has appointed Melbourne indie, Kill Boring Dead (KBD) as its new social-first creative agency. The appointment aligns with a deliberate move away from “safe FMCG creative” toward bold, social-led ideas, and network agencies. The …
Christmas gone wrong is a popular theme in advertising this festive season. As Hollywood has pointed out, human foibles at Christmas are perpetually entertaining. The latest edition to the human humour collection is Walgreens’ Holiday …
UnderWonder has signed Too Short For Modeling for US representation, the viral directing duo behind the Liquid Death commercial that lit up the internet four months ago. https://www.youtube.com/watch?v=bNwwqsU6-f4 Noam Sharon and Tal Rosenthalhave made blending absurdist comedy and cutting-edge technology their …