It's estimated that 1-in-5 children have undiagnosed myopia (shirt-sightedness). According to the World Health Organization, we’re battling an upward trend - myopia is expected to significantly impact half the world’s …
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Who's doing what in the world of commercial creativity.
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Leo Australia & AAMI: The luck of the bounce gonna getcha
March 24, 2026
Australians like to believe life - and footy - rewards skill, grit and hard work. But any AFL fan knows there’s always something else at play. Sometimes it’s not how …
SICKDOGWOLFMAN & Maxibon: What if you turned into a cookie?
March 24, 2026
No prizes for guessing the audience this Maxibon campaign is targeting. You’ve often heard, “I’ve eaten so many cookies, I’m turning into one.” The SICKDOGWOLFMAN campaign to launch Choc Chip …
After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, Droga5 and Cif decided to take the internet seriously. In …
Nissan has successfully hosted the first-ever Nissan CarJitsu Showdown. Yes, that’s right - two fighters grappling inside the cabin of the Nissan Magnite. Undefeated champion, Vincent Bryan, defending his title …
Slice of life commercials don’t always hit the spot. This one does. BBH London has given Tesco Mobile a charming montage of moments of connection, delivered with just a dash …
Howatson+Company & Vodafone: Ali Wong & an emu wonder, “Why are you paying for what you don’t need?”
March 23, 2026
Comedian and actor, Ali Wong, confronts an emu in the Australian outback to pan the other big telco spending millions to build towers out there and charging Australians for them. …
What is the elephant in the room? That question is a drama because Jasmine needs to address it or be fired by her evil boss. But that means talking to …
For two years, KFC and Mother have given the world something to believe in – chicken, with fascinating films filled with quirky humour. Today, they launch the third instalment of …
Daring, different and a beer campaign you are so unlikely to forget, Peroni Nastro Azzurro states that it is only a beer. Only a beer like Sandro Botticelli's The Birth …
ADFEST is so proud to announce that Sompat Trisadikun, affectionately known by his peers as “Kae”, is this year’s Lotus Legend recipient. The Lotus Legend Hall of Fame honours those …
ADFEST Chairman, Vinit Suraphongchai: 29 years of nurturing APAC creativity from humble beginnings to a powerhouse
March 21, 2026
It’s ADFEST’s 29th year. That’s 29 years of highlighting, and even more importantly, nurturing advertising creativity in the region, from humble beginnings to being one of the world’s advertising powerhouses …