Who's doing what in the world of commercial creativity.
GUT is uncompromisingly the “brave agency for brave clients”. How does Gut Asia put that into practice? Explore that here. In an industry increasingly driven by data, AI, and scale, it …
Ted Lim and Andreas Moellmann confront the industry’s biggest existential question: what happens when creativity alone is no longer enough? The mood was candid, even slightly uneasy, as Ted Lim, Founder …
For endurance athletes, the night before a race is sacred and strict. No alcohol. No late nights. No excess. Every decision is calculated to protect months of training. And in …
It’s ADFEST’s 29th year. That’s 29 years of highlighting, and even more importantly, nurturing advertising creativity in the region, from humble beginnings to being one of the world’s advertising powerhouses …
A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noé, 4 years old, is sentenced …
Humans are dumping so much rubbish. Digital rubbish is insidious because it can’t be seen. Millions of unnecessary photos are stored in the cloud. With 7.4 billion smartphones in use …
The future of advertising creativity is still deeply human. In a nutshell, this is the prevailing view you will hear from Asia’s creative leaders in ADFEST’s jury rooms. AI is no …
LinkedIn really has become what it set out to be – social networking for business. And people in business have found its usefulness. LinkedIn is no longer optional. That was …
Vodafone Australia and Howatsdon+Company have decided the first thing you should do with a new phone isn't photograph your breakfast, it's shoot a sweaty, once-in-a-lifetime gig with a musical icon. First …
“AI removes the limits of production, but it brings us back to what matters most – why we create. And that is still human” Julie Jihyun Kang is the Founder & …
Bacardi-owned brand, Patrón, is confirming its place at the world’s #1 super-premium tequila with a commercial directed by Guillermo del Toro, director of Frankenstein and Pan’s Labyrinth. Guillermo del Toro …
Here’s a fascinating campaign by DAVID New York for Supercell Clash Royale, one that creates an intimate bond with its audience with a quirky piece of understanding 0 the cracked …