This week Samsung parodied the (so easy to ridicule) fragrance advertising formula (as epitomised by Brad Pitt and Chanel) and Sid Lee Paris launched a new era for the genre (let’s hope) – fragrance advertising …
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Who's doing what in the world of commercial creativity.
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GE makes a snowball survive hell
February 14, 2016
Inventors’ Day is recognised on different days in different countries (and not by all). Getting February 11 as its day in the US this year was bad luck. It came and went while most people …
Kiehl’s opens Derek Zoolander Center for People Who Don’t Age Good
February 12, 2016
Zoolander 2 may not be getting the reviews it hoped for but the opening of Kiehl’s week long Zoolander activation won raves. DZCFPWDAG, aka Derek Zoolander Center for People Who Don't Age Good, opened with an …
Saatchi & Saatchi’s new cancer appeal: Don’t donate out of pity
February 9, 2016
This is cancer: This is a cancer sufferer: This is her ammunition: Saatchi & Saatchi /Interactive Solutions Poland and oncological foundation agency, Alivia, have created a new and positive way of looking at cancer. The ad, shot in video game …
Canal+’s plot twist tugs hard on heartstrings
January 31, 2016
Master of the plot twist, BETC, creates a dad-and-daughter story about football passion with Canal+ its hero. Football passion is universally understood. In France, the epicentre of football passion – its clásico - between Olympique de …
Clemenger BBDO Melbourne establishes a new way of SEEK-ing
January 29, 2016
Let Opportunity Come to You. Even if you’re out on a canoe during a tropical holiday. Clemenger BBDO Melbourne has found an interesting way of making people see the value in establishing a SEEK profile. It lets …
Cresta Awards
AME Awards 2025
Ikon establishes hipages’ #1 credentials
January 28, 2016
Hipages.com.au is Australia’s #1 site for finding and hiring tradespeople. That is no longer a secret spread by word of mouth. Ikon Group Sydney has launched its first ever major consumer brand campaign. The Master of …
Ogilvy Sydney gives KFC something it has never had before
January 28, 2016
Last week, Ogilvy Sydney changed the face of KFC with a skateboarding Pluck Duck and a rollicking pop song. Now Ogilvy has given it heart. The new ad, for the KFC burger tells the story of “the …
Ogilvy gives KFC exactly what it needs…
January 22, 2016
Clever. Fast food is not top of the pops right now. Fried fast food even less so. So Ogilvy Sydney has moved KFC’s story away from people enjoying buckets of the stuff. The theme of the …
Go inside Dali’s art and mind – virtually
January 20, 2016
Goodby Silverstein & Partners has created an Oculus Rift VR experience for visitors to Disney and Dalí: Architects of the Imagination at the Salvador Dali Museum in Florida USA, that allows people to move around inside …
How easy is it to reverse a trailer with VW?
January 18, 2016
To onlookers, the VW Passat was reversing a trailer at full speed through the city of Lillestrom in Norway. And there were onlookers. It was a freaky sight. The stunt was to demonstrate how easy it …
McDonald’s: The myth-buster campaign continues
January 17, 2016
Leo Burnett’s Good to Know campaign dispels the urban myth that its eggs are made in a 3D printer. In September last year, Leo Burnett London began to try to answer some of the concerns about …