Who's doing what in the world of commercial creativity.
"Most of us are familiar with David's innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn't make H&M …
Procter & Gamble’s feminine care brand, Always, launched a campaign by Leo Burnett last June to show how the phrase, "like a girl", was being used as a put down and to point out how …
The idea of having two sets of tyres, one for summer and one for winter, is a bit of a gobsmack for Australian drivers. So we’ve included the statement made by Jean-Dominique Senart, chief executive …
Weather forecasters can get it so wrong. So if you’ve planned to take your Toyota Aygo out with its canvas sunroof down and it snows… …you definitely want to wreak revenge on the weather forecaster. That’s what Del Campo Saatchi & Saatchi …
National pride is a wonderful thing. Tim Tams, Weet-Bix, Vegemite and rather a lot of beer brands know (and use) its power. In 2014, 225,404 Toyota Yaris cars came out of the Valenciennes factory in the …
Because Saatchi & Saatchi Italy knows the power of putting a few well-chosen words on an eye-catching stage. A lot of people give a lot of attention to rare animals such as a polar bears, seals, …
M&C Saatchi has convinced Bottlemart to let it rebrand 400 Bottlemart stores XXXXmart for one month beginning February 25. “We see a key part of our role as showcasing major brands in new and exciting ways,” …
BoConcept is an urban furniture and furnishings chain from Denmark with 270 stores in 60 countries throughout the world (two in Sydney). And an interior design service as a drawcard. It’s a little like an upmarket Ikea, …
“Cricket in India isn’t just a game, it’s a bona fide religion.” Grey Group India has rather cleverly stamped its client’s brand, Gillette, on all the cricket love that the Cricket World Cup has ignited. …
Colenso BBDO’s TVC for St John’s new brand positioning, Here for Life, centres on a mum, Haylee Wrenn from Hawkes Bay, whose life was saved by St John after she had a cardiac arrest during …
“When someone says I can’t or shouldn’t so something, it makes me a bit angry and gives me more drive to go out there and do it.” Derek Rabelo is blind. He surfs and skates …
The Laminex range includes a colour called peacock. And another called diamond. They work well together. But showing them working well together would be such a boring ad. Instead, the creatives at Ogilvy Melbourne took the …