Who's doing what in the world of commercial creativity.
Valentine’s Day is not what it used to be. Not in Japan, and by all indications (albeit unscientific) not for grown-ups anywhere in the world. It has become a ritual. Gifts are given out of …
DDB wants Australian business owners and budding entrepreneurs to know that Westpac encourages Australians to turn their great ideas into great businesses. But that’s an offer that’s already out there. The Land of Forgotten Dreams is a …
It has been decades since Quik (now Nesquik) turned children’s “big white vitamin milk” into a chocolatey vitamin pill that kids will drink. Those children (Baby Boomers), and their children (Gen X), are now avoiding …
At this time of year, there are so many tertiary education colleges asking young people to ‘look at me’. Open Colleges asked YOLO to do something different. Its target is women 24-45. “Open Colleges wanted to …
AKQA and illustrator. McBess, create 100,000 personalised films to send to Nike+ users, to inspire their training in 2015... Outdo You is a powerful mantra. Nike+ digital agency, AKQA, got off to a top tier start. …
Break free chook: It’s an easy-to-grasp idea that McCann Melbourne used superbly in its November campaign for Tigerair Infrequent Flyers Club. Nothing compares to a chook trying to fly free with Wind Beneath my Wings as …
Children share things they shouldn’t on the internet. Leo Burnett Change’s job for the NSPCC, the UK’s leading children’s charity against child abuse, was to make parents understand the implications of that statement. The agency found a …
It’s tough being a weight loss club. You have to make yourself heard over the siren call of so many “magic” pills, diets and equipment. And the idea of using celebrity ambassadors had one critical flaw …
So the three insurance amigos are competing on TV. AAMI’s third in the Neil and Gaz series is weaving and ducking between Allianz’ emotive newie by MercerBell and Captain Risky (aka, Budget Direct) by 303Lowe. …
So music sharing went from new kid on the block to top of the pops this year. O&M has gone one better. And the lucky clients are Philips Sound and Noisey, Vice’s music channel. O&M London has created MusicMap, a …
Pepsi made itself The Choice of a New Generation in 1984. Levis told kids, “When the world zigs, zag” in 1982. Mars began to help you work rest and play in 1983. In the eighties, …
Andy Allen and Ben Milbourne met on Masterchef. Andy Allen won it. They have a ready to use celebrity profile and fans. "The two mates on an adventure" format works in comedy, and works for …