Energy companies are touting for Aussies’ business. Loud and long. It’s a price war. Energy prices have soared over the last few years and brands are trying to steal business from each other as people look to reduce their bills. The category is filled with ads spruiking discounts and special offers. Mistrust of the category by everyday Australian is high.
CHE Proximity has used all of the above elements to create a campaign for AGL that cuts through the competitiveness.
It’s a series of three filmed installations that “comment” on the common annoyances and clichés of the retail world, from red sales balloons, to irritating retail voices and discount flyers. Comment on by destroying them. Each film ends with the message, No discounts. No tricks. Just low rates.
The campaign promotes AGL’s new Essentials product which simply offers low rates, fixed for 12 months.
You might also like
