What’s in store for Australian football. That’s an intriguing question and NAB, which sponsors the game in Australia, thought it was a question it should explore and share.

Since NAB began supporting Australian football twelve years ago, much has changed already. So NAB and its agency, Clemenger BBDO Melbourne, have launched Tomorrow’s Game, an ode to the future of football.

The campaign poses the question of what’s in store for the sport in the future. And its launch film provides insights from famous Australian football personalities including former Caltex Socceroo, Mark Bresciano; Fox Sports Commentator, Simon Hill; Melbourne Victory striker, Besart Berisha; and Westfield Matildas star, Steph Catley.

NAB chief marketing officer, Andrew Knott, commented, “This sport has such a rich cultural history across the globe and it’s incredible to see support for it growing across the country. Tomorrow’s Game is a true show of support from NAB as we look to help continue growing the game to a point that as Besart Berisha says in the film, gets it to a point where the world wants to play here.”

Clemenger BBDO executive creative director, Carmela Soares added, “Being Brazilian, I grew up playing and watching football. Since moving to Australia, I’m more engaged than ever with the world-class performance of our teams and players. Partnerships like NAB and FFA are what’s making this happen. Imagining the future of Australian football through this lens is an exciting idea.”

https://youtu.be/nZZzHl3AGXU

The campaign film is supported by social content and digital activity including a landing page where Australian football fans can submit their dreams for the sport, with the chance to win a signed Australia jersey.

The campaign is running nationally on TV, digital and social from April 8, 2018.