The US seems to have a lot to be angry about right now. If it’s venting that on Twitter, the average Snickers eater is in for a treat. Clemenger Melbourne BBDO’s Snickers Hungerithm is launching in the US. And it’s using data from Twitter’s user base of 69 million monthly active US users to determine whether the price of Snickers goes up or down at 7-Eleven’s 9,000+ stores across the country.

But then it’s also the Christmas pre-season when joy, peace and love prevail.

The US is the first country outside Australia to get Snickers Hungerithm in its plan to go global, following the enormous success of the campaign in Australia. Hungerithm is also launching in Europe shortly.

At 12.20pm (Aus time), the internet was mellow. At 11.40 am, it was furious and Snickers was discounted by $1.02.

This could get really interesting. View the current Hungerithm here.

Clemenger BBDO Melbourne chief executive officer, Nick Garrett, said the global roll-out of Hungerithm was a great example of creativity being used in a powerful way to deliver significant business results.

“As creatively powerful as Hungerithm was, the true beauty of it was in the simple and effective retail integration that enabled the creativity of the idea to impact sales and truly drive results.

“We’re incredibly proud of the team and of the recognition by the global MARS business and its regional retail partners who have shown immense belief in the power of our idea and its potential for scale.”

The roll-out is being managed by the Clemenger BBDO Melbourne team, working with BBDO affiliates in each region.

www.hungerithm.com