Clemenger BBDO Melbourne is the only Australian agency to have won anything at the inaugural #TwitterAwards. And it has won two of only 12 medals awarded globally.
“Sixteen countries. Hundreds of campaigns. Countless Tweets. The #TwitterAwards recognise the best of the best,” Twitter stated.
Win #1: Snickers Hungerithm – Gold in the #Impact category (otherwise known as the bang-for-buck award).
Clemenger’s campaign for Snickers Hungerithm monitored the mood on Twitter and adjusted the price of a Snickers bar accordingly (delivering more than 30 million earned media impressions during the five-week campaign).
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Win #2: Play Melbourne Live – Silver in the #Live category
In the Play Melbourne Live campaign for Visit Victoria (formerly Tourism Victoria), Clemenger created a small ball with a phone tucked inside as a fun way to get regular people to share their favorite hidden Melbourne hot spots. Viewers could ask questions and interact in real time as well. Tourism Victoria was the first tourism office in the world to use Periscope to bring a destination to life in such an immediate and intimate way.
“There were over 529 entries globally, with 12 from Australia and Clemenger BBDO Melbourne’s campaigns are the only winners out of Australia so this is amazing. You’ve done so well,” said Twitter Australia’s Nathan Burman.
“Saying that we’re happy to announce the winners of the first #TwitterAwards is a huge understatement. These awards recognise the marketers, the idea people, the innovators and the creators all over the world who work tirelessly to create ingenious campaigns. The winners taking home trophies are simply the best of the best.”
Clemenger BBDO Melbourne digital executive creative director, Chris James, noted, “We are so lucky to have clients willing to truly engage with new channels and really push boundaries. Both these campaigns were firsts in their field and it is thanks to the foresight and trust Snickers and Visit Victoria put in us that we are being recognised on the global stage in this way.”
There were 15 winners in five categories, all of which were announced by host Vic Mensa in 140-second raps.
And now, the main attraction: the one and only @vicmensa freestyles the #TwitterAwards winners. Sit back and enjoy the show! ? pic.twitter.com/B17D01dMnX
— Twitter Advertising (@TwitterAds) November 10, 2016
Winners were:
#LIVE award
Gold:
Ready. Set. Race. Brand @NASCAR Agency: @Ogilvy
Silver:
Play Melbourne Live. Brand: @Melbourne Agency: @clemengerBBDO
Bronze:
Prius Super Bowl Live Tweet Brand: @Toyota Agency: @SaatchiLA
#CREATIVITY award
Gold:
#LiveIntheMovies Brand: @Airbnb Agency: @TBWAChiatLA
Audi & Airbnb: Is the Nevada Desert your ultimate getaway weekend?
Silver:
#PlayMyTweet. Brand: @footlocker Agency: @BBDONY
Bronze: Taco Emoji Engine. Brand: @tacobell Agency: @DeutschInc
#CUSTOMER award
Gold:
@AppleSupport Launch. Brand: @AppleSupport
Made a mistake while using Calculator? Swipe to delete and keep crunching numbers. pic.twitter.com/K8UN2gour8
— Apple Support (@AppleSupport) August 15, 2016
Silver:
#SigueTuEnvio. Brand: @DHLMex Agency: @Gelattina
Bronze:
Société Générale Brand: @SG_etVous
#SCALE award
Gold:
Dear Media Brand: @Dove Agency: @Razorfish
Silver:
#DeliveringLiveKumamotoEarthquakeUpdates. Brand: @AbemaTV Agency: @CyberAgentInc
Bronze:
Day It Forward. Brand: @chevrolet Agency: @Carat_USA
#IMPACT award
Gold:
Hungerithm. Brand: @SnickersAU Agency: @clemengerBBDO
Silver:
#RedCups. Brand: @StarbucksUK Agency: @MGOMD
Bronze:
Hellmann’s Strangewich
Brand: @Hellmanns Agency: @WeberShandwick
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