CMMN SNS, the creative collective known for turning industry and cultural quirks into tools, toys, and tech that are equal parts stupid and genius, has launched another uncmmn drop. Following last week’s A.nd.i the AI chief excusecutive officer, designed to craft the smartest covers to sneak off to Coldplay gigs…or handle more delicate personal matters, CMMN SNS introduces The Humble Braglace.
Perfectly timed for Sydney adpeople, between the City to Surf on August 10 and the TCS Sydney Marathon on August 17 (but also for anyone with an ego), the Humble Braglace means you don’t have to brag with one marathon medal, you can humble brag with all of them. It’s designed to make sure your neck carries the weight of your questionable life choices and elite cardio smugness in perfect balance.
Forget shadow boxes. Forget Instagram stories that expire in 24 hours. The Humble Braglace is a custom chain engineered to hold every medal you’ve ever sweated for — from your first fun run to that ultra you’ll never do again. It’s equal parts sportswear, streetwear, and subtle flex for coffee lines and client meetings.
“We noticed marathoners had one big problem,” said the sense-making makers at CMMN SNS. “They train for months, run for hours, then only get one medal at a time. The injustice was unbearable. So we made a way to wear them all — all the time. It’s not just a statement piece, it’s an entire TED Talk hanging from your neck.”
Shameless enough for a post-race brunch, The Humble Braglace ensures every kilometre you’ve ever run gets the attention it deserves. Because if you’ve done the hard work, why not make sure strangers, baristas, and your boss know about it too?
Here’s how to get one:
For media enquiries, medal counts, or to commission your own Braglace, email: wtf@cmmnsns.com.au and website: www.cmmnsns.com.au
CMMN SNS is a creative collective making uncmmn drops nobody asked for, but everybody talks about. Each month, it drops unnecessary, unboring, and occasionally useful stuff… artistically designed to question a world dangerously low on common sense – like The Mobile Immobiliser, the limited-edition break-free plaster kit for your phone (yeah, real plaster to cover your phone and help you detox).
More madness from CMMN SNS (check them out here)
