Authentic and unscripted. Colenso’s new campaign for Monteith’s Brewing Co, Brewed For Right Now, since 1868, reminds Kiwis that after 150 years of brewing, Monteith’s has learned a fair bit about which beer goes best with what. In thirteen musical documentary-style TV spots, each a real everyday beer moment paired with the Monteith’s brewed for it.

The films were shot by Shot by Los Angeles directors – Kiwi, Stacey Lee and her partner, Anthony Mathile, from Flying Fish. Their music is from reformed Kiwi rock band, The Checks, who united to re-record the single, Take Me There. They feature Kiwis like The Litas, the infamous all female Kiwi biker group; The Spearos, a collective of spear fishing mates; and Sal Valentine & The Babyshakes, the eleven-strong Auckland Swing band.

https://youtu.be/shlQ051-TL0

https://youtu.be/N7Lt0dcuLuM

https://youtu.be/sa6DsvFM_8A

Dan Wright, executive creative director at Colenso BBDO, commented, “You don’t stay hungry for new discoveries after 150 years just by being into beer. You need to be into the whole occasion. Monteith’s passion is for pairing beers and life, so we set out to bring the pioneering spirit of the brand in line with contemporary, kiwi life – life that’s more urban and more sociable than the brand has been before.”

Sean O’Donnell, marketing director at DB Breweries, added, “After 150 years of the brewery’s pioneering spirit in NZ Craft Beer, it’s the perfect time to apply that same restlessness to how the brand presents itself. It’s a fresh approach for the beer category, heroing real kiwis who share our pioneering spirit and passion whilst showcasing the fantastic new range of Monteith’s Craft beers that are brewed for right now.”

The full campaign includes out-of-home, digital out-of-home, sampling and social.