Colenso BBDO has become the creative and strategic partner of the crop science division of Bayer, one of New Zealand’s leading provider of crop protection products and solutions.

Scott Hanson, country manager at Bayer New Zealand, stated, “Pitching with Colenso was refreshing. We know that they will push us creatively, get us into a new space, and encourage us to ask new questions.”

The appointment follows a competitive pitch for the business in New Zealand, triggered by Bayer’s desire to unify its approach by consolidating the business into the Clemenger Group. Redhanded, the rural specialist communications agency, picked up the same business in Australia in September this year.

Colenso will be responsible for brand positioning, customer experience and brand activation.

Edwin Rozells, head of CX and transformation at Colenso, commented, “Great experiences lead to great outcomes. We are excited to partner with Bayer to design the future for their customers. Our Problem Design process has already uncovered a number of possibilities for how their customers could be engaging with the brand, and how we can help them transform their operations internally to enable them. We cannot wait to start working on them to grow the Crop Science brand and business in NZ.”

Paul Courtney, chief operating officer at Colenso, added, “It was fantastic to work with a client that understands the importance of creativity in the age of the customer; it enabled us to work with them on designing all the deliverables that will help change their NZ business.”