New Zealand energy provider, Spark, is helping women to act on their leadership ambitions on International Women’s Day.

Colenso BBDO has created a campaign for Spark that connects them with industry heavy-weights.

Women can put themselves forward for an exclusive phone call with a leader to ask career questions or get advice about a particular field.

The film, which Spark launched on social, prompts women to make a call on their professional progression.

Colenso BBDO chief creative officer, Levi Slavin, explained that Spark’s positioning of unleashing New Zealand’s potential makes #makeacall a natural fit for the brand.

“To inspire a new generation of leaders, we championed industry trailblazers. Every call has the potential to shape the future of leadership in this country,” he also commented.

Seventeen leaders from a range of industries are taking part, including designer, Juliette Hogan; musician, Anika Moa; police district commander, Tusha Penny; journalist, Rachel Smalley’ My Food Bag’s Cecilia Robinson; author, Joy Cowley and scientist, Michelle Dickenson.

Each woman was approached by Spark to reflect diverse models of leadership from a variety of backgrounds.

Spark social communications manager, Frith Wilson-Hughes, explained, “We hope that by drawing on a diverse group of inspirational leaders we can encourage more women in the pipeline to push for progress and gain success.”

The film was created with imagery by Kiwi animator, Ella Dobson, and an original soundtrack by local musician, Estére.

Credits

Agency: Colenso BBDO

Client: Spark

Head of Brand, Communications and Experience: Sarah Williams

Social Communications Manager: Frith Wilson-Hughes

Social Communications Executive: Esther Gao

Animation: Ella Dobson

Sound Design: Estére

Media Agency: PHD